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THIS WEEK: Asda gets away with Tesco loyalty hijack

14 December 95, 12:00

Asda has successfully hijacked the marketing campaign of rival Tesco and stolen Clubcard customers ... Asda has successfully hijacked the marketing campaign of rival Tesco and stolen Clubcard customers. Any moves to stop Asda cannot be made before its promotion finishes on Christmas Eve. Posters in seven Asda stores knock Tesco s loyalty card scheme, telling shoppers, Your Tesco Clubcard voucher ...

MARKETING MIX: Christmas competition

14 December 95, 12:00

, how good is your grip on the events that shaped the marketing world? We devised one question ... , how good is your grip on the events that shaped the marketing world? We devised one question for every month of the year, all based on stories - a mix of marketing trivia and serious news items - that appeared on or around the front pages of Marketing. It couldn t be easier - fill in the answers ...

MARKETING FOCUS: Adwatch of the year

By GAIL KEMP, 14 December 95, 12:00

s biggest marketing headlines are reflected in the table. Coca-Cola s controversial decision ... sported a new marketing team, appointed a new agency, WCRS, and has hardly been out of the top ten since ...

MARKETING MIX: My nightmare before Christmas...

14 December 95, 12:00

...was a long time ago, I was marketing and sales director of the Irish Dairy Board in the UK ... ...was a long time ago, I was marketing and sales director of the Irish Dairy Board in the UK and we had planned a huge Christmas promotion with the Co-Op. It involved millions of pounds of advertising and thousands of tonnes of Kerrygold, so many that we arranged for half to be packed in the UK ...

MARKETING MIX: All eyes on the NSPCC winning cards

14 December 95, 12:00

and festive hearthside scenes. The NSPCC/Marketing Christmas Card Challenge 1995 made the Turner Prize look ... Well, there were no preserved sheep or dissected cows but plenty of Father Christmases, snowmen and festive hearthside scenes. The NSPCC/Marketing Christmas Card Challenge 1995 made the Turner Prize look like amateur night out - and here are the best of the bunch. The under-nines winner, Thomas ...

MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence

By RUTH NICHOLAS, 14 December 95, 12:00

probably be given free anyway. It isn t that marketers and their sales promotion agencies can ... that inhibit experimentation. Marketers first enemy is clutter: Christmas is the most competitive ... marketing director Andy Neal accepts price will be an important factor for some time. You can t go with a ...

MARKETING MIX: MARKETING MIX: COMMENT; The long and the short of writing a piece of copy

By DRAYTON BIRD, 14 December 95, 12:00

of most customers and almost everyone who writes marketing or advertising documents, but it is probably ...

MARKETING MIX: I’ll name that brand in one!

14 December 95, 12:00

This traditional brand was first made in 1740 in the City of London by the Bishop family - although the name which has appeared on the label for more than a hundred years is not theirs, but that of a ...

MARKETING MIX: LETTERS * Sponsored by TEAM; Sacreligious ad from Sekonda

14 December 95, 12:00

From Richard Fox, managing director, Fox Media Company, Huntingdon, Cambs What on earth has got into the minds of the Sekonda marketing department that they could allow through an advertisement which so compromises the image of one of our most cherished poets? God only knows what ...