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MARKETING MIX: The castaway client

08 December 95, 12:00

, firmly in the Mr Kipling hotseat, RHM s Manor Bakeries marketing director Colin Tether can take a well ... Reay, firmly in the Mr Kipling hotseat, RHM s Manor Bakeries marketing director Colin Tether can ... subscription to Marketing and an Interlink link - and he can choose five inanimate objects and one book to pack in his suitcase. Having marketed RHM s cakes for two years and with previous stints at McVities ...

MARKETING MIX: PROFILE; Degrees of sophistication

By BEN ABRAHAMS, 08 December 95, 12:00

Lindsay Firth-McGuckin * Marketing Director * Henderson Administration ... Lindsay Firth-McGuckin * Marketing Director * Henderson Administration Is marketing suffering from a crisis of sexual identity? Is marketing in fact a woman dressed up as a man? All bluster ... -McGuckin points out, Marketing is about listening to people and finding what turns them on ...

MARKETING FOCUS: Chief executives survey

By HARRIOT LANE FOX, 08 December 95, 12:00

calls for a top-down reassessment of the marketing discipline. If parts one and two of our survey ... breed apart. As the captains of long-term corporate strategy, they re the ones who put marketing ... of deafness to brand and marketing managers cries for attention now threatens long-term ability to compete ...

MARKETING MIX: My biggest mistake

08 December 95, 12:00

Bruce Haines, Leagas Delaney chief executive

MARKETING MIX: Stand by for a battle of the Old Boys ...

08 December 95, 12:00

Stand by for a battle of the Old Boys now that incoming marketing director Kevin McCarten ... Stand by for a battle of the Old Boys now that incoming marketing director Kevin McCarten ... marketing whizzkid and next chief executive Terry Leahy. Clearly, an education at Liverpool s St Edward s College is the best training for a top-flight career in retail marketing. Whether or not it s something ...

MARKETING MIX: LETTERS; PR boosts sales of Wonderbras

08 December 95, 12:00

From Robert Phillips and Jackie Cooper, founding partners Jackie Cooper PR, London W1 We would like to thank you, Martin Loat of Propeller Marketing Communications and Pauline Kent ... ( Playing with fire , Marketing, November 23). Clients are anxious to emulate Wonderbra s success ...

MARKETING MIX: LETTERS; Enough puff for company brand

08 December 95, 12:00

marketing bods being portrayed as independent free thinkers, innately creative and capable of stepping ... of the majority of marketers who do not necessarily work for glamorous blue chip or fmcg companies, yet ...

MARKETING TECHNIQUE: CONFERENCES AND EXHIBITIONS; Bien venue

By SUE BRYANT, 08 December 95, 12:00

of the French connection. Eurotunnel not only revolutionised the holiday market when it opened just ... not made a big impression on British groups but other markets, such as the US, have been affected ... of attention in the corporate market. Of the six hotels in the park, three are suitable for conferences ...

MARKETING TECHNIQUE: CONFERENCES AND EXHIBITIONS; Happy returns

By LOUISE BISHOP, 08 December 95, 12:00

in return. It is a case of setting measurable marketing objectives. Often they find it hard at the end ... Burbidge, sales and marketing director of conference organiser Conference and Incentive Travel ... attendance. You must investigate, says Wise. Stephen Batiste, chairman of events marketing company ...

MARKETING MIX: Unchanged duty raises spirits

08 December 95, 12:00

Could the malt distilleries have had a top-level tip-off? Or was it just a case of a timely and effective piece of grovelling to those in high places? Officially, the Glenfarclas barge with the 40-foo...