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THIS WEEK: Asda gets away with Tesco loyalty hijack

14 December 95, 12:00

Asda has successfully hijacked the marketing campaign of rival Tesco and stolen Clubcard customers ... Asda has successfully hijacked the marketing campaign of rival Tesco and stolen Clubcard customers. Any moves to stop Asda cannot be made before its promotion finishes on Christmas Eve. Posters in seven Asda stores knock Tesco s loyalty card scheme, telling shoppers, Your Tesco Clubcard voucher ...

THIS WEEK: STOP PRESS

14 December 95, 12:00

Household and Personal Care has appointed Endacott RJB Marketing to work on new product development ... Europe & Africa. He joined Seagram in 1989 as vice president sales and marketing. ABB Daimler ...

BELOW-THE-LINE: Tesco checks out its corporate branding

By JULIAN LEE, 14 December 95, 12:00

or colour. Every department - buying, estates or marketing - had its own interpretation ... it consolidate its market leadership - and underwrite the practical changes the supermarket chain has made ...

THIS WEEK: Chains squeeze vitamin prices

By AMANDA RICHARDS, 08 December 95, 12:00

Supermarket chains, Tesco, Sainsbury and Asda, are increasing pressure on branded ... advertising. Asda s decision to challenge the resale price maintenance created a different market ... Supermarket chains, Tesco, Sainsbury and Asda, are increasing pressure on branded ... discounting follows a failed attempt by Asda and Sainsbury to slash the price of Seven Seas and Sanatogen ...

ANALYSIS: The tide turns for Seven Seas

By AMANDA RICHARDS, 08 December 95, 12:00

s decision to sell off the brand may indicate a wider malaise within the vitamins and minerals market ... s decision to sell off the brand may indicate a wider malaise within the vitamins and minerals market ... it was about to follow the market s trend and sell off peripheral brands. But the fact that high ... at the prospects for the branded vitamins, minerals and supplements market and been disturbed at what he saw ...

THIS WEEK: HelpAd scheme nets more than 50 brands

08 December 95, 12:00

agencies and marketing managers since July. HelpAd has been donated the base of the capsule ...

BELOW-THE-LINE: BRIEFS

08 December 95, 12:00

. Caxton applies brakes Brakes manufacturer Ferodo has appointed Caxton Park as its marketing ...

MOVERS

23 November 95, 12:00

Suzanne Robinson has joined J N Nichols (Vimto) as group market intelligence manager. Moving from ... Suzanne Robinson has joined J N Nichols (Vimto) as group market intelligence manager. Moving from dairy manufacturers, Edenvale, Robinson s role will be to consolidate market information ... strategy. Mark Williams has joined Wacks Caller solicitors in Manchester as marketing director ...

THIS WEEK: Vision Express seeks marketer

11 January 95, 12:00

Vision Express s UK marketing director Nick Hamley has quit his job after being told he would have ... Vision Express s UK marketing director Nick Hamley has quit his job after being told he would have to report to a new international marketing head being brought in by the company. Vision Express is offering an pounds 80,000 package and an pounds 8m marketing budget to lure a top ...

THIS WEEK: Safeway jumps into price-cutting arena

11 January 95, 12:00

of its marketing agenda. ... at the top of its marketing agenda. Safeway s new strategy comes close on the heels of Sainsbury ... by retailers to pushing the price message from last year s devotion to customer service. Asda chief ... assimilated into the retailer s marketing mix. Price plays a bigger part than three or four years ...