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MARKETING FOCUS: Adwatch of the year

By GAIL KEMP, 14 December 95, 12:00

s biggest marketing headlines are reflected in the table. Coca-Cola s controversial decision ... sported a new marketing team, appointed a new agency, WCRS, and has hardly been out of the top ten since ...

THIS WEEK: TSB gathers Moss for campaign

By AMANDA RICHARDS, 14 December 95, 12:00

. He will also be involved in determining creative strategy and media planning. Marketing ... is reducing barriers to entry with more new players entering the market. We need to be ready for those ... company. Before that, he was marketing director for Virgin Atlantic for eight years. He ...

ADVERTISING: CAMPAIGN OF THE WEEK; Barclaycard

By CAROL FISHER, 08 December 95, 12:00

Carol Fisher, Former international marketing director, Courage ... Carol Fisher, Former international marketing director, Courage As everyone who has worked in the advertising and marketing business for any amount of time knows, great creative ideas are very hard to find. Great ideas that are campaignable are even thinner on the ground, and great creative ideas, which also ...

MARKETING MIX: The castaway client

23 November 95, 12:00

and is now vice president in charge of new cardmember marketing. Based in London, he still does a lot ... ago and is now vice president in charge of new cardmember marketing. Based in London, he still does ... , the subscription to Marketing and the solar-powered internet which Mix generously supplies. * My Amex card ...

MARKETING MIX: SOAP BOX; Communication is a deterrent to ugly PR disasters

By CHRIS WOODCOCK., 23 November 95, 12:00

Over recent months, some of the most sophisticated companies have suffered from high-profile, negative exposure in the national media. Cunard, British Gas and Shell are probably the most obvious exam...

THIS WEEK: Second chief to exit Direct Line

23 November 95, 12:00

Insurance giant Direct Line has lost a second marketing manager in as many months. ... Insurance giant Direct Line has lost a second marketing manager in as many months. Alison Meredith, marketing manager of Direct Line Life, has been poached by recently relaunched personal healthcare provider PPP Healthcare. She takes up a newly created post as head of direct marketing ...

THIS WEEK: STOP PRESS

23 November 95, 12:00

, former head of marketing at bathroom supplier Ideal Standard, to the newly created position of marketing director. Prudential s head of channel marketing, Chip Skagerlind has been promoted ... December 4. For bookings call Gillian Tyler on 0171 413-4116. A report in last week s Marketing ...

THIS WEEK: Another exit at Pru

11 January 95, 12:00

The marketing exodus at the Prudential is continuing with the departure of its marketing campaigns ... The marketing exodus at the Prudential is continuing with the departure of its marketing ... of the Prudential s head of advertising Dominic Owens last week (Marketing, 4 January), along with three other senior marketing staff. Bloomfield, who left last Friday, said his move was unrelated ...

THIS WEEK: Finance tops UK salary survey

11 January 95, 12:00

Marketing directors working in financial services are, on average, better paid than ... Marketing directors working in financial services are, on average, better paid than their counterparts in other sectors, according to research into marketing salaries. The average salary of a financial services marketing director is pounds 60,000, claim recruitment specialists Michael Page Sales ...

TECHNIQUE: SPONSORSHIP; Good cause better effect

By HARRIOT LANE FOX, 11 January 95, 12:00

in the charitable market and at Midland is massive. In 1993 NCH Action for Children surveyed 100 senior PLC marketers, nine fund managers and five fund-holders on their attitudes to cause-related marketing. Four-fifths of people recently involved in cause-related marketing said that it was more important ...