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MARKETING MIX: LETTERS; PR boosts sales of Wonderbras

08 December 95, 12:00

From Robert Phillips and Jackie Cooper, founding partners Jackie Cooper PR, London W1 We would like to thank you, Martin Loat of Propeller Marketing Communications and Pauline Kent ... ( Playing with fire , Marketing, November 23). Clients are anxious to emulate Wonderbra s success ...

MARKETING MIX: COMMENT; Why the fashion darlings deserve a dressing down

By DRAYTON BIRD, 08 December 95, 12:00

One of my Sydney colleagues was swooped by a maggie last month, pecked in the eye and nearly lost his sight. It seems the indigenous magpie violently attacks anyone who approaches the nest at mating...

MARKETING MIX: LETTER OF THE WEEK * Sponsored by TEAM; The uplifting aspect of a ‘fidget’

08 December 95, 12:00

From Laura Cannon, marketing director, Gossard, Leighton Buzzard ... From Laura Cannon, marketing director, Gossard, Leighton Buzzard Regarding David Bartholomew s letter Widgets leave women wondering (Marketing, November 16), in which he says the Gossard ... the wearer a cleavage without the discomfort (in contrast to the market norm where a cleavage ...

MARKETING TECHNIQUE: PUBLIC RELATIONS; Playing with fire

By BEN ABRAHAMS, 23 November 95, 12:00

Martin Loat, managing director of Propeller Marketing Communications, which carries out a survey ... . One of the problems for respectable marketers is the minefield of moral outrage they must enter ... . But the danger is that marketers now have the motive and the opportunity to use PR-led advertising to commit ...

THIS WEEK: Male genes take over Wrangler

By DAVID TEATHER, 23 November 95, 12:00

Hart. He was followed by European marketing chief Barry Brennan and then by UK marketing manager, Sue Childer. The new approach is thought to be returning Wrangler to the youth market - last ... put Wrangler s share of the pounds 1.3bn jeans market at 6.4% behind Levis 22.6%. ...

THIS WEEK: Olympus name in question

By JULIAN LEE, 11 January 95, 12:00

The Olympus brand could be scrapped as part of a marketing review which has already seen ... The Olympus brand could be scrapped as part of a marketing review which has already seen ... to the marketing departments of both the high street and out-of-town divisions. Top marketer Paula ... within the Sears corporation. Marketers Caroline Beddows and Caroline Nugent have been made ...