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MARKETING FOCUS: Adwatch of the year

By GAIL KEMP, 14 December 95, 12:00

s biggest marketing headlines are reflected in the table. Coca-Cola s controversial decision ... sported a new marketing team, appointed a new agency, WCRS, and has hardly been out of the top ten since ...

THIS WEEK: lottery’s finger leaves its mark on viewer recall

By ROS SNOWDON, 14 December 95, 12:00

advertising of 1995, according to research by Marketing magazine. ... It Could Be You and the National Lottery s finger of fortune have proved the most memorable advertising of 1995, according to research by Marketing magazine. In the past year, the National ... , followed by Safeway in eighth place. Tesco was in 13th place, but Asda failed to make the Top 20 ...

MARKETING MIX: I’ll name that brand in one!

14 December 95, 12:00

This traditional brand was first made in 1740 in the City of London by the Bishop family - although the name which has appeared on the label for more than a hundred years is not theirs, but that of a ...

MARKETING MIX: LETTERS * Sponsored by TEAM; Who’s a Beatle fan?

14 December 95, 12:00

Christine Barrass of Gallaher Ltd proved her boss wrong by getting all 47 right to be the winner of our competition, issue dated November 30.

THIS WEEK: Vobis outlets to raise UK profile

By SHARON MARSHALL, 14 December 95, 12:00

of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV ... German computer giant Vobis is staging its most ambitious attempt yet to grab a slice of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV advertising. Vobis, which is the largest computer retailer and manufacturer in Europe, originally ...

ANALYSIS: What’s the beef at Burger King?

By HARRIET MARSH, 14 December 95, 12:00

to happen, enthused Keith Snelgrove, Burger King s marketing director for Europe, Middle East and Africa, to Marketing in June this year. Six months down the line, after strategic zigzagging over target markets ... this year but, while the market buzz has abated, Bull did not issue a full-scale denial ...

THIS WEEK: Littlewoods in football focus

By HARRIET MARSH, 14 December 95, 12:00

of former Golden Wonder marketing director Tony Hillyer in July. Hillyer now plans to refocus on ... in the Pools market to a smaller player in the soft-gambling market, and the plan is to make it a faster ...

BELOW-THE-LINE: BRIEFS

14 December 95, 12:00

Tektronics has appointed Newbury-based direct marketing and database specialists Intermail, to handle responses and fulfilment on their pan- European direct marketing campaign. Askeys bolsters trade Askeys, manufacturer of ice-cream complements, has appointed SHS Sales & Marketing to handle its range ...

THIS WEEK: Ned Kelly’s chain-gang plans raid on high streets

14 December 95, 12:00

marketing director of Derwent Valley Foods, and ex-Allied Domecq manager, Simon Wiles. Branded ...

THIS WEEK: STOP PRESS

14 December 95, 12:00

Household and Personal Care has appointed Endacott RJB Marketing to work on new product development ... Europe & Africa. He joined Seagram in 1989 as vice president sales and marketing. ABB Daimler ...