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THIS WEEK: Asda gets away with Tesco loyalty hijack

14 December 95, 12:00

Asda has successfully hijacked the marketing campaign of rival Tesco and stolen Clubcard customers ... Asda has successfully hijacked the marketing campaign of rival Tesco and stolen Clubcard customers. Any moves to stop Asda cannot be made before its promotion finishes on Christmas Eve. Posters in seven Asda stores knock Tesco s loyalty card scheme, telling shoppers, Your Tesco Clubcard voucher ...

MARKETING FOCUS: Adwatch of the year

By GAIL KEMP, 14 December 95, 12:00

s biggest marketing headlines are reflected in the table. Coca-Cola s controversial decision ... sported a new marketing team, appointed a new agency, WCRS, and has hardly been out of the top ten since ...

MARKETING MIX: My nightmare before Christmas...

14 December 95, 12:00

...was a long time ago, I was marketing and sales director of the Irish Dairy Board in the UK ... ...was a long time ago, I was marketing and sales director of the Irish Dairy Board in the UK and we had planned a huge Christmas promotion with the Co-Op. It involved millions of pounds of advertising and thousands of tonnes of Kerrygold, so many that we arranged for half to be packed in the UK ...

MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence

By RUTH NICHOLAS, 14 December 95, 12:00

probably be given free anyway. It isn t that marketers and their sales promotion agencies can ... that inhibit experimentation. Marketers first enemy is clutter: Christmas is the most competitive ... marketing director Andy Neal accepts price will be an important factor for some time. You can t go with a ...

ADWATCH: Christmas bells ring for BT

By GAIL KEMP, 14 December 95, 12:00

campaign takes Adwatch honours for the second week running. Not greatly loved by the ad and marketing ...

BELOW-THE-LINE: Tesco checks out its corporate branding

By JULIAN LEE, 14 December 95, 12:00

or colour. Every department - buying, estates or marketing - had its own interpretation ... it consolidate its market leadership - and underwrite the practical changes the supermarket chain has made ...

THIS WEEK: Chains squeeze vitamin prices

By AMANDA RICHARDS, 08 December 95, 12:00

Supermarket chains, Tesco, Sainsbury and Asda, are increasing pressure on branded ... advertising. Asda s decision to challenge the resale price maintenance created a different market ... Supermarket chains, Tesco, Sainsbury and Asda, are increasing pressure on branded ... discounting follows a failed attempt by Asda and Sainsbury to slash the price of Seven Seas and Sanatogen ...

MARKETING MIX: Stand by for a battle of the Old Boys ...

08 December 95, 12:00

Stand by for a battle of the Old Boys now that incoming marketing director Kevin McCarten ... Stand by for a battle of the Old Boys now that incoming marketing director Kevin McCarten ... marketing whizzkid and next chief executive Terry Leahy. Clearly, an education at Liverpool s St Edward s College is the best training for a top-flight career in retail marketing. Whether or not it s something ...

THIS WEEK: Lilywhites plots expansion drive

08 December 95, 12:00

to appointing its first board-level marketing director after searching for a senior marketer to head up a major ... Lillywhites, which this week was sold off for pounds 28m.5m by hotel group Forte, is close to appointing its first board-level marketing director after searching for a senior marketer to head up a major brand extension drive. The new board position of commercial director will oversee ...