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MARKETING FOCUS: Adwatch of the year
s biggest marketing headlines are reflected in the table. Coca-Cola s controversial decision ... sported a new marketing team, appointed a new agency, WCRS, and has hardly been out of the top ten since ...
THIS WEEK: Vobis outlets to raise UK profile
of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV ... German computer giant Vobis is staging its most ambitious attempt yet to grab a slice of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV advertising. Vobis, which is the largest computer retailer and manufacturer in Europe, originally ...
THIS WEEK: TSB gathers Moss for campaign
. He will also be involved in determining creative strategy and media planning. Marketing ... is reducing barriers to entry with more new players entering the market. We need to be ready for those ... company. Before that, he was marketing director for Virgin Atlantic for eight years. He ...
ADWATCH: Christmas bells ring for BT
campaign takes Adwatch honours for the second week running. Not greatly loved by the ad and marketing ...
THIS WEEK: Novell creates European group
Software giant Novell has restructured its marketing operations across Europe, as it prepares ... Software giant Novell has restructured its marketing operations across Europe, as it prepares to sell a large chunk of its business and change its marketing message. Novell, which is the third largest software firm in the world, has set up a new pan-European marketing division which ...
THIS WEEK: Cellnet’s Lubin defects to shop
Mobile-phone firm Cellnet has lost its head of marketing campaigns to its own advertising agency. ... Mobile-phone firm Cellnet has lost its head of marketing campaigns to its own advertising agency. Simon Lubin leaves Cellnet next month to join the McWilliams Partnership, where he will be a managing partner, heading account management. His accounts will include Cellnet, which uses the McWilliams ...
THIS WEEK: Tulip to sponsor weather report
Dutch computer company Tulip has signed a pounds 500,000 deal with Sky to sponsor the broadcaster s weather reports. The move is to increase its presence in the UK personal computer market, where it has poor brand awareness. The deal means Tulip being seen in all 12-second opening ...
THIS WEEK: HelpAd scheme nets more than 50 brands
agencies and marketing managers since July. HelpAd has been donated the base of the capsule ...
ADVERTISING: Do shock ads harm advertisers’ health?
Entertainment s vice-president, marketing, Simon Jeffery denies this is the case. We certainly don t want ... breaks the rules. Few people outside marketing realise that the ASA is a self-regulatory body ...
MARKETING TECHNIQUE: IT; Programme fillers
Many marketers have been slow to harness IT to their business activities. But the lack of special ... Many marketers have been slow to harness IT to their business activities. But the lack of special marketing applications hasn t helped. Mike Hewitt looks at some newly developed software ... a computer system, while in 26% of companies there s no sales and marketing computer system at all ...
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- Account Managers - Branding, Royds Raphael
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- Brand Strategist, Royds Raphael
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