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THIS WEEK: Vobis outlets to raise UK profile

By SHARON MARSHALL, 14 December 95, 12:00

of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV ... German computer giant Vobis is staging its most ambitious attempt yet to grab a slice of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV advertising. Vobis, which is the largest computer retailer and manufacturer in Europe, originally ...

THIS WEEK: Novell creates European group

08 December 95, 12:00

Software giant Novell has restructured its marketing operations across Europe, as it prepares ... Software giant Novell has restructured its marketing operations across Europe, as it prepares to sell a large chunk of its business and change its marketing message. Novell, which is the third largest software firm in the world, has set up a new pan-European marketing division which ...

THIS WEEK: Fina hands out card

08 December 95, 12:00

in and given to charity. Fina has 5% market share of the UK retail petrol market, which in 1994 came ...

THIS WEEK: Tulip to sponsor weather report

08 December 95, 12:00

Dutch computer company Tulip has signed a pounds 500,000 deal with Sky to sponsor the broadcaster s weather reports. The move is to increase its presence in the UK personal computer market, where it has poor brand awareness. The deal means Tulip being seen in all 12-second opening ...

ADVERTISING: Do shock ads harm advertisers’ health?

By ROS SNOWDON, 08 December 95, 12:00

Entertainment s vice-president, marketing, Simon Jeffery denies this is the case. We certainly don t want ... breaks the rules. Few people outside marketing realise that the ASA is a self-regulatory body ...

MARKETING TECHNIQUE: IT; Programme fillers

By MIKE HEWITT, 23 November 95, 12:00

Many marketers have been slow to harness IT to their business activities. But the lack of special ... Many marketers have been slow to harness IT to their business activities. But the lack of special marketing applications hasn t helped. Mike Hewitt looks at some newly developed software ... a computer system, while in 26% of companies there s no sales and marketing computer system at all ...

MARKETING TECHNIQUE: IT; Softly, softly does it

By RON CONDON, 23 November 95, 12:00

-thinking side of marketing, but they can certainly help mop up the paperwork, as Terry Forsey has found to his benefit. Not so long ago, he was working as a marketing consultant and revelling in the creative end of the business - researching and evaluating the market, running brainstorming sessions ...

MARKETING MIX: SOAP BOX; Communication is a deterrent to ugly PR disasters

By CHRIS WOODCOCK., 23 November 95, 12:00

Over recent months, some of the most sophisticated companies have suffered from high-profile, negative exposure in the national media. Cunard, British Gas and Shell are probably the most obvious exam...

THIS WEEK: STOP PRESS

23 November 95, 12:00

, former head of marketing at bathroom supplier Ideal Standard, to the newly created position of marketing director. Prudential s head of channel marketing, Chip Skagerlind has been promoted ... December 4. For bookings call Gillian Tyler on 0171 413-4116. A report in last week s Marketing ...

MARKETING MIX: PROFILE; Putting the focus on growth

By SHARON MARSHALL, 11 January 95, 12:00

Simon jobling * pan European Marketer * Eastman KODAK professional imaging ... Simon jobling * pan European Marketer * Eastman KODAK professional imaging Simon Jobling is perhaps not the most photogenic man in marketing, so his impending career move to Eastman Kodak may ... his current role as head of marketing for Sony Computer Entertainment, he d already had eight ...