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ADVERTISING: CAMPAIGN OF THE WEEK; London Transport

By ERIC WHITE, 14 December 95, 12:00

Eric White, Corporate marketing manager, The Trocadero, London ... Eric White, Corporate marketing manager, The Trocadero, London I tend to leave the Christmas shopping until after the office lunch on Christmas Eve. Seconds after plunging into the crowds, I bemoan not being organised enough to use one of those seasonal overnight delivery offers ...

THIS WEEK: LT shake-up leaves Mills in cold

14 December 95, 12:00

The former head of marketing at London Underground has been left without a role ... The former head of marketing at London Underground has been left without a role ... being put into place. It was announced that marketing for the Underground and London Buses were ... of marketing. This is part of the rationalisation of London Transport under new chairman Peter Ford ...

THIS WEEK: STOP PRESS

14 December 95, 12:00

Household and Personal Care has appointed Endacott RJB Marketing to work on new product development ... Europe & Africa. He joined Seagram in 1989 as vice president sales and marketing. ABB Daimler ...

MARKETING TECHNIQUE: CONFERENCES AND EXHIBITIONS; Bien venue

By SUE BRYANT, 08 December 95, 12:00

of the French connection. Eurotunnel not only revolutionised the holiday market when it opened just ... not made a big impression on British groups but other markets, such as the US, have been affected ... of attention in the corporate market. Of the six hotels in the park, three are suitable for conferences ...

THIS WEEK: Allied Domecq in duty-free boost

08 December 95, 12:00

Allied Domecq is restructuring its duty-free marketing department under new marketing director ... Allied Domecq is restructuring its duty-free marketing department under new marketing director ... Pacific and the Americas - will now have a dedicated marketing team. Duty-free trade is becoming ... higher than on the Continent. Allied Domecq s decision to bolster its duty-free marketing ...

THIS WEEK: Lilywhites plots expansion drive

08 December 95, 12:00

to appointing its first board-level marketing director after searching for a senior marketer to head up a major ... Lillywhites, which this week was sold off for pounds 28m.5m by hotel group Forte, is close to appointing its first board-level marketing director after searching for a senior marketer to head up a major brand extension drive. The new board position of commercial director will oversee ...

THIS WEEK: Whitbread man goes to Pontin’s

By ROS SNOWDON, 08 December 95, 12:00

s as marketing director to reverse a series of disasters for the holiday-camp chain. ... s as marketing director to reverse a series of disasters for the holiday-camp chain. Sheard, who has been at Whitbread for five years in various senior marketing roles, will take up the position ... -style reassuringly expensive ads. In 1993, he moved across to the hotels division where he became marketing ...

THIS WEEK: Facia to overhaul brands

By JULIAN LEE, 08 December 95, 12:00

look with a middle- market appeal. The company has opened a pilot store in Maidenhead which ... roll-out, which could cost the company at least pounds 7m. Facia group marketing director ...

THIS WEEK: HelpAd scheme nets more than 50 brands

08 December 95, 12:00

agencies and marketing managers since July. HelpAd has been donated the base of the capsule ...

THIS WEEK: UK seeks ‘hip’ image

By JULIAN LEE, 23 November 95, 12:00

The British Tourist Authority is radically overhauling the way it markets the UK to young ... The British Tourist Authority is radically overhauling the way it markets the UK to young ... Galliano and Camden market. The campaign, to lure young foreigners hungry for the latest trends ... of Marketing, at a real cost of pounds 80,000, will be targeted at 18-to- 25-year-olds worldwide ...