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MARKETING MIX: If I was not in marketing...

11 January 95, 12:00

... I d own one of those small water ski-ing and scuba diving shops in the Caribbean. I love both sports, but only get to practice one or two weeks a year, which means I never really get any better. ...

MARKETING MIX: The castaway client

11 January 95, 12:00

. The agency behind the launch commercial is Leagas Delaney and the client behind the marketing strategy ... . The agency behind the launch commercial is Leagas Delaney and the client behind the marketing strategy is Ken Lee, marketing director of Hyundai importer, Lex Service for the past 18 months. Since Lex has ... subscription to Marketing and an Internet link. In addition, he has the five objects and one book which he ...

MARKETING FOCUS: Divided they stand

11 January 95, 12:00

, the marriage between agency and client is as unhappy as ever. Research from the annual Marketing Forum ... their tenth year together. John Hawkes, vice president chief marketing officer for McDonald s, says ... to be too arrogant. As the direct marketing and sales promotion industries take a larger slice ...

MARKETING MIX: COMMENT; Lies, damned lies and surprisingly good marketing

By DRAYTON BIRD, 11 January 95, 12:00

an eye open on their marketing. I am encouraged, particularly because I am a PPP customer. First ...

THIS WEEK: Vision Express seeks marketer

11 January 95, 12:00

Vision Express s UK marketing director Nick Hamley has quit his job after being told he would have ... Vision Express s UK marketing director Nick Hamley has quit his job after being told he would have to report to a new international marketing head being brought in by the company. Vision Express is offering an pounds 80,000 package and an pounds 8m marketing budget to lure a top ...

MARKETING MIX: My biggest mistake

11 January 95, 12:00

Sue Sharp joined Key Communications two years ago to set up an internal communications consultancy. But, she admits, not even communications experts can communicate well all the time...

MARKETING MIX: PROFILE; Putting the focus on growth

By SHARON MARSHALL, 11 January 95, 12:00

Simon jobling * pan European Marketer * Eastman KODAK professional imaging ... Simon jobling * pan European Marketer * Eastman KODAK professional imaging Simon Jobling is perhaps not the most photogenic man in marketing, so his impending career move to Eastman Kodak may ... his current role as head of marketing for Sony Computer Entertainment, he d already had eight ...

BT cuts marketing chief’s role

By AMANDA RICHARDS AND SHARON MARSHALL, 11 January 95, 12:00

BT has axed the role of sales and marketing director. Michael Biden, who has held the job ... BT’s managing director Stafford Taylor is now taking full control of sales and marketing to try ... as sales and marketing director in June 1994 with a brief to make BT marketing-led. He oversaw the break-up of the Customer Communications Unit, through which all consumer marketing initiatives had to pass. Instead ...

MARKETING MIX: Ay, there’s the rub

11 January 95, 12:00

discounted rate for hassled marketing and advertising professionals. ... discounted rate for hassled marketing and advertising professionals. Set up four years ago by former ... price of just pounds 80 Marketing readers can learn the history of massage, the origins of essential ...

MARKETING MIX: LETTERS; Giving Bird the bird

11 January 95, 12:00

: l Post: Mike Hewitt, The Editor, Marketing, 174 Hammersmith Road, London W6 7JP * Fax: 0171 413 ... and daytime phone number. Marketing reserves the right to edit letters as necessary. ...