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MARKET RESEARCH: The season to be selling

By DANNY ROGERS, 19 December 96, 12:00

Danny Rogers looks at festive buying habits and asks if marketers are meeting the Christmas ... Danny Rogers looks at festive buying habits and asks if marketers are meeting the Christmas challenge Customers are spending, retailers are smiling. But are marketers learning ... , enthuses Ron Woodman, marketing manager at Newcastle s thriving Metro Centre. He says footfall ...

NEWS: BBG to step up copycat battle

By JULIAN LEE, 19 December 96, 12:00

are confused by lookalike products, in the light of the latest row over spirits brands between Asda ... The British Brands Group (BBG) is to undertake independent research to prove that shoppers are confused by lookalike products, in the light of the latest row over spirits brands between Asda and International Distillers and Vintners (IDV). In an effort to bolster its argument, the BBG is also ...

MARKETING MIX: PROFILE; Old dog, new tricks

19 December 96, 12:00

Ben anderson * marketing director * kimberly-clark ... Ben anderson * marketing director * kimberly-clark Don t worry. Ben Anderson insists ... -old marketing director insists losing the pup was never on the agenda: We d never drop the puppy ... to head marketing for the merged Kimberly Clark/Scott operation. Anderson had the task of cutting ...

MARKETING FOCUS: Looking back on ’96

By JAMES CURTIS AND KAREN DEMPSEY, 19 December 96, 12:00

James Curtis and Karen Dempsey look at the highs and lows of the past 12 months in the marketing ... James Curtis and Karen Dempsey look at the highs and lows of the past 12 months in the marketing industry Believe it or not there was more to marketing in 1996 than loyalty cards, Bob Hoskins ... to build their strengths and move into new markets. Whether it was Sainsbury s opening a bank ...

MARKETING MIX: I’ll name that brand in one !

19 December 96, 12:00

following through marketing initiatives like its Movie Classics tour. It is, however, best known for its ... following through marketing initiatives like its Movie Classics tour. It is, however, best known for its ...

MARKETING MIX: Bearing the fruits of one’s labour

19 December 96, 12:00

If you ve spent the past few weeks sniffling and sneezing, try applying for a job with database company ICD. Not only does managing director Lionel Thain offer his 110-strong staff a flu vaccine, he h...

MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense

By TOM RODWELL, 19 December 96, 12:00

that sophisticated global marketeers no longer manage international brands largely by developing ideas at headquarters then exporting them to local markets . Oddly, the increasing harmonisation in Europe ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; DRINK-DRIVING

By JAMES CURTIS, 19 December 96, 12:00

James Curtis Features editor Marketing ... James Curtis Features editor Marketing Remember the anti-drink-driving campaign last Christmas? A young man out drinking, his mates urging him to have just one more , and then a flash ... of the Year, Marketing, December 5). This is all a lot for DMB Drinking and Driving Wrecks Lives ...

NEWS: Rover to boost customer focus

19 December 96, 12:00

Martin Runnacles, the ex-BMW marketing chief, has restructured Rover s marketing operation in a ... Martin Runnacles, the ex-BMW marketing chief, has restructured Rover s marketing operation in a bid to make the motor manufacturer more customer-oriented. Rover s marketing department ... review of the company s overall marketing strategy being carried out by Runnacles, which will also ...

NEWS: NatWest plans card to challenge Goldfish

19 December 96, 12:00

will further polarise markets between companies with loyalty schemes and co-branding deals, and those which ... between British Gas and HFC Bank, has secured Asda and Boots as redemption partners, while Safeway ... -branding to increase its share of the credit card market. The bank has already linked up with Tesco ...