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MEDIA: BRIEFS

12 December 96, 12:00

appointed Nicola Young as marketing manager. She was previously at Jazz FM. Chrysalis loses out ... and will target Europe, Asia and Latin America. A Kiss goodbye Kiss FM s marketing director Malcolm Cox has left to become marketing director of Emap Radio, which owns the Kiss brand ...

NEWS: Volsk to trial via Web

12 December 96, 12:00

on the tongue, giving it a unique taste. Sophie Spence, NPD marketing manager at Whitbread, said: Volsk is a ...

ANALYSIS: ASA looks to widen its Net

By SHARON MARSHALL, 12 December 96, 12:00

are all aged under 25 and have a great appeal in the teen market - so this sponsorship didn t entirely ...

MARKETING ONLINE: Murdoch takes the Net further

By ANDY FRY, 28 November 96, 12:00

, on the Internet or off it. Win a Web seminar Marketing and Data Processing Direct are offering you the chance to win a free on-site Web marketing seminar worth pounds 1500. The one-day interactive event ... acquisition and marketing strategies for maximum effect. You ll see case studies on the dos and don ts ...

NEWS: Briefs

28 November 96, 12:00

and marketing director. She was previously European sales and marketing director at Peterborough Software ... sales and marketing director, David Goldie, to managing director. Fruit Wells Wells Soft ... alcoholic soft drinks market, although cherryade and orange flavours will gain favour, according ...

NEWS: STOP PRESS

28 November 96, 12:00

-Erickson to persuade customers in Sussex and Kent to buy their gas from it when the market opens up in March next ... marketing company ISL have resigned. Peter Sprogis, Steve Dickson and Tom Hipkins quit when excluded from ... to have won a slice of NatWest s direct marketing business following a three-way pitch. The appointment ...

NEWS: Jaguar to drop its ‘Britishness’

By PATRICK BARRETT, 28 November 96, 12:00

-old brand will be revamped as part of a global marketing strategy designed to take on rivals such as BMW and Mercedes-Benz in the mass market. Jaguar, which has played heavily on British scenes and values ... of a marketing strategy designed to build a closer relationship with its computer literate customer ...

DIRECT MARKETING: Sound with vision

By ROBERT DWEK, 21 November 96, 12:00

of marketing in the 90s: a mass-market, high-street retailer decides to target a niche audience and uses ... with reality. HMV Direct s marketing manager, Mark Binnington, takes up the story: The main problem ... relaxed, up-market brand in tune with the lifestyle of its target market. It had a Habitat feel, says ...

MARKETING MIX: PROFILE; Spreading the Net: Martin keogh * Marketing director * Virgin Net

By JANE BAINBRIDGE, 21 November 96, 12:00

Whatever you do, don t mention anoraks around Martin Keogh. In his role as marketing director ... Whatever you do, don t mention anoraks around Martin Keogh. In his role as marketing director ... to allow Marketing s photographer to take his picture in front of a computer. Virgin Net, Virgin ... . Keogh can fall back on the experiences he gained in the early days of the mobile phone market, as he ...

ANALYSIS: Vauxhall revs up for new BTL drive

By PATRICK BARRETT, 21 November 96, 12:00

An increase in direct marketing is being signalled by Vauxhall. Will it help the car-maker use its ... An increase in direct marketing is being signalled by Vauxhall. Will it help the car-maker use ... direct-marketing operations. The GM-owned car manufacturer is looking at shifting as much as 30 ... are potential customers whose details are added to the database. Wolfgang Schubert, marketing director ...