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NEWS: Agency gift for charity clients

19 December 96, 12:00

Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five ... Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five charity clients from the budget which it would normally have paid for corporate Christmas cards. The agency is producing a two-minute commercial for the five charities: the National Society ...

ADVERTISING & PROMOTION: Bank plans pounds 20m job

By PATRICK BARRETT, 19 December 96, 12:00

to centralise its marketing operations. NAG, which bought Yorkshire Bank from Midland for pounds 976.5m ... the majority of the marketing operations for its four brands into a single marketing department based in Glasgow. The bank has also appointed Northern Bank s chief marketer, Catherine James, as European ...

BUSINESS-TO-BUSINESS: Letters of distinction

By KAREN FLETCHER, 12 December 96, 12:00

-to-business marketers were using direct marketing to reach existing and potential customers. Direct mail was and still is a large part of most business-to-business marketing and these campaigns were usually thought ... -to-business direct marketing. There are more people using this medium; fewer people using the trade press and other ...

NEWS: Safeway to try out tailored TV

By JULIAN LEE, 12 December 96, 12:00

-to-the-minute offers and even advertising by branded manufacturers. But Safeway marketing director Roger ... if required. But Safeway has almost cornered the market in using technology to help lighten its ...

MARKETING MIX: Persuaders persuaded

28 November 96, 12:00

How did the marketers at the Bearwood Lakes Golf Club know that Nick Wells, chairman ... How did the marketers at the Bearwood Lakes Golf Club know that Nick Wells, chairman of the Institute of Sales Promotion and managing director of Circular Distributors, is interested in golf ... of marketing persuades me to part with large chunks of cash, but Bearwood Lakes did - and I don t regret a ...

NEWS: Coca-Cola takes Euro ’96 direct

By JAMES CURTIS, 28 November 96, 12:00

during its sponsorship of Euro 96 to launch its largest ever direct marketing campaign in the UK. ... during its sponsorship of Euro 96 to launch its largest ever direct marketing campaign in the UK. The move is further evidence of FMCG brands looking at database marketing as the key to building ... and is talking to a number of specialist direct marketing agencies with a view to launching an initiative ...

ADVERTISING & PROMOTION: BRIEFS

28 November 96, 12:00

of Virgin Our Price, has appointed direct marketing agency Brann to work on its customer communications ... the contract to market the Spanish Riding School of Vienna s UK tour next year. Wine press The Marketing Store is to handle the spring promotion for Mumm s Cuvee Napa after a three-way pitch ...

DIARY: I’m only a punter but...

By A PUNTER, 28 November 96, 12:00

irritated by it that the direct marketing industry has dropped the practice. Why hasn t the business ...

DIRECT MARKETING: Letter from America

By KAREN FLETCHER, 21 November 96, 12:00

before, last month s 79th annual conference of the US Direct Marketing Association in New Orleans ... ? If financial indicators are anything to go by, direct marketers in the US are leading the direct marketing ... to the most recent study by the US DMA. Overall media spend for direct marketing initiatives will reach ...

THIS WEEK: Vauxhall to shift below-the-line effort up a gear

By PATRICK BARRATT, 21 November 96, 12:00

below-the-line marketing by spending up to 30% of its pounds 58.6m advertising budget on database ... below-the-line marketing by spending up to 30% of its pounds 58.6m advertising budget on database marketing. The company is extending its strategy of building personality into its cars using TV ads ... direct mail, the Internet and direct response ads. Marketing director Wolfgang Schubert said ...