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NEWS: Trebor to treble sweet ad spend

19 December 96, 12:00

t go into a shop looking for a particular type of sweet, explained Trebor Bassett marketing ...

ADVERTISING & PROMOTION: BRIEFS

19 December 96, 12:00

the company a more clearly defined position in the increasingly crowded financial services market ...

MEDIA: MEDIA CHOICE; xmas Shop windows

By PETER CLEMENTS, 19 December 96, 12:00

-fives. Is this illustrative of a change in the way this vast marketing untapped asset is used, or a one-off bout of seasonal ...

ADVERTISING & PROMOTION: Lookalike ads get a kicking

By HARRIET MARSH, 19 December 96, 12:00

It was described as A Molson moment in a sea of madness , but in fact the beer brand s decision to use an Eric Cantona lookalike in a poster campaign last month had longer-term repercussions. Last week Molson, which is marketed by Scottish Courage in the UK, fell foul of the Advertising ...

ADVERTISING & PROMOTION: DESIGN CHOICE; WIND-UP RADIOs

By RICHARD MCCANN, 19 December 96, 12:00

Richard McCann Account director Michael Rines Communications Is marketing more important than design? Give an example. If I m accosted in Oxford Street over the Christmas period by a threatening character demanding an answer to the aforementioned question, then I shall ...

MEDIA: Telegraph challenges ABC

By ANNA GRIFFITHS, 19 December 96, 12:00

as to whether or not the rules are relevant in today s market place, and, if not, the way forward ...

ADVERTISING & PROMOTION: Supermarkets put cash before basic questions

By DRAYTON BIRD, 19 December 96, 12:00

, what can we say about our petty struggles in marketing? Take the great supermarket war, in which ...

MARKETING MIX: The castaway client

12 December 96, 12:00

objects and one book, plus the traditional Bible, subscription to Marketing and solar powered Internet ... five objects and one book, plus the traditional Bible, subscription to Marketing and solar powered ...

MARKETING MIX: Persuaders persuaded

12 December 96, 12:00

Ten months ago, TBWA-chairman Jonathan Hoare was on holiday in St Lucia and found himself seduced by a lengthy infomercial on American satellite TV.

NEWS: Former Wickes man moves into role at Granada

By AMANDA RICHARDS, 12 December 96, 12:00

David Bradley, the former group marketing director for troubled DIY chain Wickes, has been ... David Bradley, the former group marketing director for troubled DIY chain Wickes, has been appointed to the new role of sales and marketing director for Granada Road Services. His job will be to amalgamate the sales and marketing activities for the Little Chef restaurants and Travel Lodge motels ...