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MARKETING FOCUS: Looking back on ’96

By JAMES CURTIS AND KAREN DEMPSEY, 19 December 96, 12:00

James Curtis and Karen Dempsey look at the highs and lows of the past 12 months in the marketing ... James Curtis and Karen Dempsey look at the highs and lows of the past 12 months in the marketing industry Believe it or not there was more to marketing in 1996 than loyalty cards, Bob Hoskins ... to build their strengths and move into new markets. Whether it was Sainsbury s opening a bank ...

NEWS: NatWest plans card to challenge Goldfish

19 December 96, 12:00

will further polarise markets between companies with loyalty schemes and co-branding deals, and those which ... between British Gas and HFC Bank, has secured Asda and Boots as redemption partners, while Safeway ... -branding to increase its share of the credit card market. The bank has already linked up with Tesco ...

NEWS: CIA wins Visa’s pounds 31m account

By ANNA GRIFFITHS, 19 December 96, 12:00

media account with plans for a heavier spend in the European market. ... 31m media account with plans for a heavier spend in the European market. The win is also a ... and remains with Saatchi s Kerching campaign, voted the second most irritating ad in Marketing s November ... Audits. Mike Anderson, marketing director of CIA Medianetwork, said: Given that we have been ...

NEWS: Agency gift for charity clients

19 December 96, 12:00

Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five ... Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five charity clients from the budget which it would normally have paid for corporate Christmas cards. The agency is producing a two-minute commercial for the five charities: the National Society ...

NEWS: Safeway ABC to aid travel offer

19 December 96, 12:00

, run by Page s are launching financial services and Asda is looking at selling gas and electricity ...

ADVERTISING & PROMOTION: Bank plans pounds 20m job

By PATRICK BARRETT, 19 December 96, 12:00

to centralise its marketing operations. NAG, which bought Yorkshire Bank from Midland for pounds 976.5m ... the majority of the marketing operations for its four brands into a single marketing department based in Glasgow. The bank has also appointed Northern Bank s chief marketer, Catherine James, as European ...

NEWS: Coopers counts on sharp image

By AMANDA RICHARDS, 19 December 96, 12:00

role of marketing communications and public affairs director. The job, which will offer a pounds 200,000 package, is part of a major marketing rethink by the firm to strengthen its brand. As part of the overhaul, Coopers is forming a centralised marketing team to standardise the firm ...

ANALYSIS: Is link-up to Amex’s credit?

By PATRICK BARRETT, 19 December 96, 12:00

credit and debit card markets to greater competition. Amex regards the addition of NatWest as a ... sophisticated market where it is very easy to copy innovative financial products. But what this will give us is a differentiation from others in the market. The ambition behind NatWest and Amex is to be a key ...

MARKETING MIX: SOAP BOX; Why youths have zero interest in banks’ messages

By MARK WHELAN, 12 December 96, 12:00

, examples of the most innovative marketing initiatives of the 90s, are great ideas presented to their target market in straightforward ads, and people love them. Mark Whelan is director of the ideas ...

NEWS: Norwich Union hires AD chief before flotation

By PATRICK BARRETT, 12 December 96, 12:00

Norwich Union has appointed David Sims as group head of marketing as part of the insurance group ... Norwich Union has appointed David Sims as group head of marketing as part of the insurance group s preparations for its expected stock flotation next year. Sims, currently marketing director at Allied Dunbar, will take up his post early next year and oversee all the company s marketing. Norwich ...