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MARKETING MIX: Persuaders persuaded

19 December 96, 12:00

If you find a pair of musical socks in your Christmas stocking, blame Don Hockman. He, too, is likely to be behind your musical Christmas card and that funny mug you ll get from your kids that moos ...

MEDIA: MEDIA CHOICE; xmas Shop windows

By PETER CLEMENTS, 19 December 96, 12:00

-fives. Is this illustrative of a change in the way this vast marketing untapped asset is used, or a one-off bout of seasonal ...

MARKETING MIX: You can bet big brother is watching

12 December 96, 12:00

Don t tell elder brother Peter (aka Lottery Regulator Peter Davis) but Leagas Shafron managing director Mike Davis recently lost his designer shirt at Wimbledon dog track.

NEWS: Retailer to widen Gap in Europe

12 December 96, 12:00

US casual clothing retailer The Gap is putting its European marketing efforts under the spotlight ... US casual clothing retailer The Gap is putting its European marketing efforts under the spotlight following the appointment of a new vice- president marketing, international. Pascal ... . It also distributes ads on postcards in bars and cafes. The move to upgrade the brand s marketing ...

NEWS: Adams in pounds 2.5m push

12 December 96, 12:00

Hegarty in readiness for its first large-scale marketing campaign in six years. ... Hegarty in readiness for its first large-scale marketing campaign in six years. The Sears-owned retailer is near to completing the overhaul of its 320- strong portfolio and is now ready to market its ... in the market place. According to Mintel, the amount spent on advertising the sector fell from pounds ...

NEWS: BRIEFS

12 December 96, 12:00

Gambling gains Betting, gaming and stockbrokers charges remain some of the fastest growing areas of consumer expenditure according to the new 1997 Marketing Pocket Book published ... advantageous position following the takeover, which would expand its market share to 38%. Toys ...

ADVERTISING & PROMOTION: BRIEFS

12 December 96, 12:00

Marketing Society last week that free ad pitches encourage client promiscuity. In his talk, entitled Why ... . RNIB s target agency The Royal National Institute for the Blind has appointed marketing and advertising agency Target Direct to manage all its direct and legacy marketing from April 1997 ...

NEWS: Freemans loses marketing chief

28 November 96, 12:00

Freemans marketing director, Rosemary Astles, is leaving the company at the end of the year to go ... Freemans marketing director, Rosemary Astles, is leaving the company at the end of the year ... she could in the marketing department at Freemans. Astles had been at Freemans for about two years and was the first marketing director at the business for a number of years. I was recruited ...

NEWS: Converse push for youth

By JULIAN LEE, 28 November 96, 12:00

to oversee the biggest pan-European marketing push in its 88-year history. ... to oversee the biggest pan-European marketing push in its 88-year history. The US management of the company has handed the task of re-positioning the brand to a team of marketers whose combined age is less than that of the company s, including a 26-year-old marketing director. Bob Sheard ...

THIS WEEK: Marketing role cut by Richards

21 November 96, 12:00

Womenswear brand Richards has suffered a casualty in its marketing department as a result of a ... Womenswear brand Richards has suffered a casualty in its marketing department as a result of a reshuffle. Head of visual marketing and merchandising Nina Custerson left the company last week in a reorganisation of the marketing operation. Parent company Sears refused to comment on Custerson ...