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NEWS: BBG to step up copycat battle
are confused by lookalike products, in the light of the latest row over spirits brands between Asda ... The British Brands Group (BBG) is to undertake independent research to prove that shoppers are confused by lookalike products, in the light of the latest row over spirits brands between Asda and International Distillers and Vintners (IDV). In an effort to bolster its argument, the BBG is also ...
MARKETING FOCUS: Looking back on ’96
James Curtis and Karen Dempsey look at the highs and lows of the past 12 months in the marketing ... James Curtis and Karen Dempsey look at the highs and lows of the past 12 months in the marketing industry Believe it or not there was more to marketing in 1996 than loyalty cards, Bob Hoskins ... to build their strengths and move into new markets. Whether it was Sainsbury s opening a bank ...
MARKETING MIX: I’ll name that brand in one !
following through marketing initiatives like its Movie Classics tour. It is, however, best known for its ... following through marketing initiatives like its Movie Classics tour. It is, however, best known for its ...
MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense
that sophisticated global marketeers no longer manage international brands largely by developing ideas at headquarters then exporting them to local markets . Oddly, the increasing harmonisation in Europe ...
ANALYSIS: Why HP Foods is being shaken up
UK marketing ... its UK marketing Last week it emerged that the consolidation of French company Groupe Danone s sauces and dairy businesses in the UK will mean the removal of director-level marketers. The marketing structure at GD s UK subsidiaries Danone and HP Foods is likely to resemble that of their sister ...
NEWS: Danone axes MD post
French food company Groupe Danone has axed the marketing director s position at its yoghurt ... French food company Groupe Danone has axed the marketing director s position at its yoghurt ... Foods marketing director, Andrew Marsden. The group, which ranks third in Europe behind ... agencies earlier this year. Danone s marketing director, Peter Torreele, has left to join ...
NEWS: UB to plough back sell-off cash
, snacks and meals. The management buy-out, as exclusively revealed in Marketing (December 5), is likely to lead to increased investment in marketing for RVP s Oriental Express stir-fry brand ... Burnett. Managing director Barry Hannington said he is recruiting to expand the marketing ...
NEWS: Double spread in Lurpak launch
relaunched its own Spreadable product three months ago. Anchor has a 32% share of the butter market, with Lurpak second on 18%. Marketing director Henrik Nygaard. admits that up to 40% of the expected ...
MEDIA: MEDIA WATCH; seasonal spending
in the alcohol, fragrance and confectionery markets. So where is the advertising money going and who ... sites and Colgate Plax on 4000 48-sheets. The six-sheet market carries a high proportion ...
NEWS: Trebor to treble sweet ad spend
t go into a shop looking for a particular type of sweet, explained Trebor Bassett marketing ...
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