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NEWS: Clarins fury at Asda price cuts
Cosmetics company Clarins is threatening legal action against Asda for selling products from its ... supply Asda but the supermarket buys the products on the grey market. It is currently offering eight ... Cosmetics company Clarins is threatening legal action against Asda for selling products from its ... purchases in Asda stores and had been dissatisfied with the advice given. They are acquiring ...
MARKETING MIX: Bearing the fruits of one’s labour
If you ve spent the past few weeks sniffling and sneezing, try applying for a job with database company ICD. Not only does managing director Lionel Thain offer his 110-strong staff a flu vaccine, he h...
NEWS: Agency gift for charity clients
Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five ... Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five charity clients from the budget which it would normally have paid for corporate Christmas cards. The agency is producing a two-minute commercial for the five charities: the National Society ...
NEWS: Keep ads out of the politicians’ hands
and wrongs of mainstream marketing communications. Yet there is still something sad - worrying, indeed ... , marketers who make untrue claims about their products will eventually get their just rewards, because ... who reason that they ll never run out of suckers, marketers are in business to build relationships ...
CHARITIES: Helping brands
HelpAd, marketing s answer to Live Aid, launched to the trade in July last year in a blaze of publicity ... , predictions were made that it could snatch 1% of the world s pounds 5bn marketing spend. But things ... charity, NCH Action for Children, which presented its findings about cause-related marketing earlier ...
MARKETING FOCUS: Why no Euro vision?
European Union rules could transform the marketing industry. So why is nobody bothered? Laura ... European Union rules could transform the marketing industry. So why is nobody bothered? Laura ... of British Advertisers (ISBA), held a workshop at the Marketing Forum to brief UK marketers on the far-reaching impact of European legislation. Of the 550 or so marketers on board, half a dozen at the most showed up ...
ADVERTISING & PROMOTION: BRIEFS
Marketing Society last week that free ad pitches encourage client promiscuity. In his talk, entitled Why ... . RNIB s target agency The Royal National Institute for the Blind has appointed marketing and advertising agency Target Direct to manage all its direct and legacy marketing from April 1997 ...
NEWS: Party time on Railtrack sites
sells sites for the Underground, is putting together a marketing initiative to promote the Underground ...
ADVERTISING & PROMOTION: Honesty is by far the best policy in battle for votes
good marketer; he finds out what people want and does his best to deliver it without, we hope, overly ...
MARKETING MIX: Peer pressure at charity bash
. But when Maurice heaped praise on the company for its global marketing, some of his audience saw red ...
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