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MARKETING MIX: Quiz ’96
for this marketing man who did a Kevin Morley in April. What s his name? 3 Which two national newspaper ...
MARKETING FOCUS: Looking back on ’96
James Curtis and Karen Dempsey look at the highs and lows of the past 12 months in the marketing ... James Curtis and Karen Dempsey look at the highs and lows of the past 12 months in the marketing industry Believe it or not there was more to marketing in 1996 than loyalty cards, Bob Hoskins ... to build their strengths and move into new markets. Whether it was Sainsbury s opening a bank ...
MARKETING MIX: I’ll name that brand in one !
following through marketing initiatives like its Movie Classics tour. It is, however, best known for its ... following through marketing initiatives like its Movie Classics tour. It is, however, best known for its ...
MARKETING MIX: HOBBY HORSE; An addiction for news makes me suffer CNN blues
the advertising minutage. This is something of a revelation for the free-marketeer in me, but two weeks ...
MEDIA: Stations seek brand values’
It is no coincidence that Marc Sands, Granada UK Broadcasting s new marketing director, is to take ... It is no coincidence that Marc Sands, Granada UK Broadcasting s new marketing director ... we deliver. We will ensure our marketing efforts in ITV as well as the station brands ... will play a central marketing role for both Granada and the ITV Network. John Hooper, director ...
NEWS: British reserve goes against the national interest
When Roger Partington of Safeway was quoted in the news pages of Marketing last week, little did ... When Roger Partington of Safeway was quoted in the news pages of Marketing last week, little did ... 1997, and trying to judge the calibre of the year s marketing campaigns. And so our worlds ... conclusion: many first-class marketing initiatives in the UK are tainted because we remain useless ...
NEWS: Coopers counts on sharp image
role of marketing communications and public affairs director. The job, which will offer a pounds 200,000 package, is part of a major marketing rethink by the firm to strengthen its brand. As part of the overhaul, Coopers is forming a centralised marketing team to standardise the firm ...
MEDIA: BBC Worldwide restructures to push branding
to BBC products across the globe. Worldwide Television s marketing director Simon Sudbury will become marketing director of the BBC Worldwide group. The aim of the restructure is to build and exploit cross-media brands in international markets. The BBC says its commercial online agreement ...
ADVERTISING & PROMOTION: Airtours takes a trip with ‘Wish You Were Here’
marketing strategy, which will position the company as The Holidaymaker . This sits well ... as the holidaymakers, says marketing director Richard Carrick. And at same time we can start building up a ...
NEWS: STOP PRESS
marketing. Taylor worked as deputy marketing director for general insurance on the bank s aborted direct ... . The campaign will focus on two key themes, Labour s Tony Blair and tax. Yo ho ho... Marketing won ...
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