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ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; DRINK-DRIVING

By JAMES CURTIS, 19 December 96, 12:00

James Curtis Features editor Marketing ... James Curtis Features editor Marketing Remember the anti-drink-driving campaign last Christmas? A young man out drinking, his mates urging him to have just one more , and then a flash ... of the Year, Marketing, December 5). This is all a lot for DMB Drinking and Driving Wrecks Lives ...

NEWS: BT funding deal is first for ITV

By ANNA GRIFFITHS, 19 December 96, 12:00

In a first for British television, BT is to wholly fund a programme which will be screened in prime-time across the ITV network during Christmas, and focus on the benefits of communication. As part of a pounds 200m marketing spend to take its Good to talk campaign into new areas ...

NEWS: STOP PRESS

12 December 96, 12:00

Granada UK Broadcasting has appointed its first marketing director to co-ordinate audience needs ... Granada UK Broadcasting has appointed its first marketing director to co-ordinate audience needs ... Where everyone gets star treatment , emphasising the company s commitment to market itself on service ... Cross. Barclays Life has appointed Steve Gault as head of its customer marketing following ...

NEWS: BRIEFS

12 December 96, 12:00

Gambling gains Betting, gaming and stockbrokers charges remain some of the fastest growing areas of consumer expenditure according to the new 1997 Marketing Pocket Book published ... advantageous position following the takeover, which would expand its market share to 38%. Toys ...

NEWS: Bank war on the cards as Amex ties in NatWest

By PATRICK BARRETT, 12 December 96, 12:00

s marketing endorsement and is likely to spawn co-branded Amex credit or debit cards issued by the bank ...

ANALYSIS: ASA looks to widen its Net

By SHARON MARSHALL, 12 December 96, 12:00

are all aged under 25 and have a great appeal in the teen market - so this sponsorship didn t entirely ...

MARKETING ONLINE: Murdoch takes the Net further

By ANDY FRY, 28 November 96, 12:00

, on the Internet or off it. Win a Web seminar Marketing and Data Processing Direct are offering you the chance to win a free on-site Web marketing seminar worth pounds 1500. The one-day interactive event ... acquisition and marketing strategies for maximum effect. You ll see case studies on the dos and don ts ...

NEWS: Novell invites bids for UK and Euro PR

By JOHN-PIERRE JOYCE, 28 November 96, 12:00

and is trawling the market for a pan-European agency. ... and is trawling the market for a pan-European agency. The review has been prompted by Novell s managing ... to have been approached by the company. The pitching process began last week. Novell marketing ... for the technical as well as the corporate side. It s a review of their performance but not a market comparison ...

NEWS: Customers vote BT as Britain’s strongest brand

By KAREN DEMPSEY, 28 November 96, 12:00

perceived by consumers as the strongest brand in the UK, according to new research undertaken for Marketing. ... for Marketing. BT comes top in this year s EquiTrend brand equity survey from Total Research, which ... evidence that BT s marketing is hitting the right notes with consumers. Two weeks ago BT won the Grand ...

NEWS: Burgess and Co to implement TCSI’s European strategy

By ANTONY SAVVAS, 28 November 96, 12:00

hired in the UK to support NCD in its bid to become a leader in the network computer market ... equipment for IBM and markets its own brand, the Explora NC. The US company generates sales over pounds 65 ...