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NEWS: NatWest plans card to challenge Goldfish
will further polarise markets between companies with loyalty schemes and co-branding deals, and those which ... between British Gas and HFC Bank, has secured Asda and Boots as redemption partners, while Safeway ... -branding to increase its share of the credit card market. The bank has already linked up with Tesco ...
ADVERTISING & PROMOTION: British Gas under pressure’
It must be one of the toughest public image and marketing challenges of the decade. Turning around ... It must be one of the toughest public image and marketing challenges of the decade. Turning ... of inefficiency and incompetence. But with the deregulation of the energy markets, British Gas is all too ... of consumers. Last week Marketing revealed that British Gas executive director Roy Gardener is hunting ...
NEWS: Coming round to a social conscience
That marketing-led organisations need to have a social conscience is not a new idea to readers ... That marketing-led organisations need to have a social conscience is not a new idea to readers of Marketing. In the past we have vigorously supported the idea that slick communications are no substitute ... . For beleaguered marketers in high-profile firms, the threat from single-issue pressure groups means it s more ...
ADVERTISING & PROMOTION: BRIEFS
Marketing Society last week that free ad pitches encourage client promiscuity. In his talk, entitled Why ... . RNIB s target agency The Royal National Institute for the Blind has appointed marketing and advertising agency Target Direct to manage all its direct and legacy marketing from April 1997 ...
NEWS: Novell invites bids for UK and Euro PR
and is trawling the market for a pan-European agency. ... and is trawling the market for a pan-European agency. The review has been prompted by Novell s managing ... to have been approached by the company. The pitching process began last week. Novell marketing ... for the technical as well as the corporate side. It s a review of their performance but not a market comparison ...
NEWS: Briefs
and marketing director. She was previously European sales and marketing director at Peterborough Software ... sales and marketing director, David Goldie, to managing director. Fruit Wells Wells Soft ... alcoholic soft drinks market, although cherryade and orange flavours will gain favour, according ...
NEWS: STOP PRESS
-Erickson to persuade customers in Sussex and Kent to buy their gas from it when the market opens up in March next ... marketing company ISL have resigned. Peter Sprogis, Steve Dickson and Tom Hipkins quit when excluded from ... to have won a slice of NatWest s direct marketing business following a three-way pitch. The appointment ...
NEWS: Lockwood leaves Rowland to work on A Plus IBM account
as deputy managing director last year. Reporting to Rowland s group business director for marketing ... to staff working within the marketing communications department. ...
NEWS: Games code mooted
to the Advertising Standards Association, and Future Publishing s decision to vet games advertising (Marketing ...
DESIGN: Breaking out of the box
penetration reaching saturation point in the American business market, US manufacturers have been under ... marketing strategies. There is a fundamental difference between selling truckloads of PCs to a corporate IT buyer and selling a mass-market product to an individual with particular tastes and needs ...
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