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NEWS: Safeway ABC to aid travel offer

19 December 96, 12:00

, run by Page s are launching financial services and Asda is looking at selling gas and electricity ...

ADVERTISING & PROMOTION: Airtours takes a trip with ‘Wish You Were Here’

19 December 96, 12:00

marketing strategy, which will position the company as The Holidaymaker . This sits well ... as the holidaymakers, says marketing director Richard Carrick. And at same time we can start building up a ...

NEWS: Virgin team to tackle railways

12 December 96, 12:00

Virgin is calling on marketing expertise from its cola and airline operations to look at its new ... Virgin is calling on marketing expertise from its cola and airline operations to look at its new railway business. The Virgin Rail Group has also appointed a railway marketer from the National ... . Andrew Harvey, marketing director at Midland Main Line, will join the company, to be renamed Virgin ...

ADVERTISING & PROMOTION: United takes on WCJ

By HARRIET MARSH, 12 December 96, 12:00

) international below-the-line account, with the brief to give direct marketing activity a European focus. ... ) international below-the-line account, with the brief to give direct marketing activity a European focus ... database marketing. Wunderman Cato Johnson will be localising United s direct marketing activity to make it more relevant to a European audience. Currently, its marketing activity uses American English ...

NEWS: BA selects new brand manager

12 December 96, 12:00

number of marketing roles, including a stint as general manager of relationship marketing. ...

ANALYSIS: Why Going Places wooed Blind Date

By HARRIET MARSH, 12 December 96, 12:00

perfect holiday. The new strategy comes a year after former Thomas Cook marketer Tony Bennett took over as managing director of Going Places and brought in Francesca Ecsery-Merrens as marketing director. It is Going Places first distinct marketing strategy, said Bennett. The firm had ...

NEWS: Party time on Railtrack sites

12 December 96, 12:00

sells sites for the Underground, is putting together a marketing initiative to promote the Underground ...

NEWS: Diners Club seeks agency to court business market

28 November 96, 12:00

-to-day responsibility for PR, under newly appointed marketing director Debbie Green. Affinity director Ken ...

MARKETING MIX: Ooh ah, Eric’s a huntar...

28 November 96, 12:00

It is, of course, tragic that Channel Tunnel passengers have recently been deprived of that feeling so eloquently summed up by Eric Cantona in the Eurostar commercial: Does a caged bird sing as sweet...

ANALYSIS: Has Eurotunnel burned out?’

By JULIAN LEE, 28 November 96, 12:00

Last week s fire in the Channel Tunnel could threaten to undo two years marketing effort ... Last week s fire in the Channel Tunnel could threaten to undo two years marketing effort ... has spent some pounds 25m marketing itself as a modern, efficient and reliable service ... won t waste time with the train in future. Jane Bainbridge is a journalist on Marketing who ...