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THIS WEEK: Norman lets go marketing role

25 January 96, 12:00

Asda chief executive Archie Norman has stepped out of the marketing director s chair to make way ... Asda chief executive Archie Norman has stepped out of the marketing director s chair to make way ... to sources, Burr, 33, who moves from the role of general manager of the Asda brand, has been given a wider role as well as a seat on the management board. The company denied that marketing had suffered ...

MARKETING FOCUS: All power to the marketers’

By ANDREW SETH, 25 January 96, 12:00

British marketers have lost the inititative and will to lead, argues Andrew Seth. Now is the time ... British marketers have lost the inititative and will to lead, argues Andrew Seth. Now ... could have had marketers in mind when he conjured up this combative notion. Burke knew about leadership - but 90s British marketing people appear not to care. Marketing people have deserted ...

MARKETING MIX: The castaway client

25 January 96, 12:00

Doug Scott was appointed acting marketing director of Carlsberg-Tetley in June last year. Six ... Doug Scott was appointed acting marketing director of Carlsberg-Tetley in June last year. Six months later, they asked him to stop acting and do it for real - even though it currently means ... -powered Internet link, a copy of the Bible and a subscription to Marketing. The other five items and one book ...

MARKETING MIX: Spring into Battle of Bands

25 January 96, 12:00

May is looming, and for amateur musicians in the marketing, advertising and media industries ... May is looming, and for amateur musicians in the marketing, advertising and media industries, that can only mean one thing: NABS s annual Battle of the Bands. No exact date or location has yet been ... band comes from the marketing, advertising or media industries. In all previous five years ...

MARKETING MIX: My biggest mistake

25 January 96, 12:00

known to the marketing industry for his commercials for Do-It-All, TV-Licensing and Woolworths. In 1980 ... Andy Wilson, director of An Evening with Gary Lineker and the first series of Cracker, is best known to the marketing industry for his commercials for Do-It-All, TV-Licensing and Woolworths. In 1980, however, he was a performer with the first alternative circus, the Lumiere. It was a ...

MARKETING MIX: LETTERS; Better by design? Not cheaper...

25 January 96, 12:00

From Peter Hotston, sales and marketing director, Kenwood, Havant ... From Peter Hotston, sales and marketing director, Kenwood, Havant Richard Watson ... product design (Design Choice, Marketing, January 11) has never heard of the term added value. He ... technology products in the Far East in order to compete in world markets. When we add value through ...

MARKETING MIX: Unfair comparisons draw inaccurate conclusions

25 January 96, 12:00

From Steve Morrison, chairman of the ITV marketing group, deputy chief executive, Granada ... From Steve Morrison, chairman of the ITV marketing group, deputy chief executive, Granada s television division, London WC1 I normally admire Ray Snoddy s iconoclastic view of the British TV industry, but I am completely bemused by last week s Media Speak (Marketing, January 18). He seems ...

MARKETING MIX: Left dry, but (sadly) not high

25 January 96, 12:00

Know anyone called K. Sales? If so, tell them that Mix has some good news for them. The package, intended for him/her but misdelivered to Ogilvy s IT department a fortnight ago is now in the possess...

MARKETING MIX: PROFILE; Learning a new language; Hugo Drayton * Marketing Manager * Daily Telegraph

By GILLIAN DRUMMOND, 25 January 96, 12:00

applying for the job of marketing manager, and at the time a disillusioned reader of the Independent, he ... applying for the job of marketing manager, and at the time a disillusioned reader of the Independent, he ... director] and David Pugh [then marketing director] would have preferred me not to have read it, Drayton admits. Eighteen months on, and now newly promoted to marketing director, it s his job ...

MARKETING MIX: I’ll name that brand in one!

25 January 96, 12:00

British housewives for cooking and pouring in sweet and savoury dishes. Today, the market is worth ... by most British housewives for cooking and pouring in sweet and savoury dishes. Today, the market ...