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NEWS: Clarins fury at Asda price cuts

By JANE BAINBRIDGE AND JULIAN LEE, 19 December 96, 12:00

Cosmetics company Clarins is threatening legal action against Asda for selling products from its ... supply Asda but the supermarket buys the products on the grey market. It is currently offering eight ... Cosmetics company Clarins is threatening legal action against Asda for selling products from its ... purchases in Asda stores and had been dissatisfied with the advice given. They are acquiring ...

MARKET RESEARCH: The season to be selling

By DANNY ROGERS, 19 December 96, 12:00

Danny Rogers looks at festive buying habits and asks if marketers are meeting the Christmas ... Danny Rogers looks at festive buying habits and asks if marketers are meeting the Christmas challenge Customers are spending, retailers are smiling. But are marketers learning ... , enthuses Ron Woodman, marketing manager at Newcastle s thriving Metro Centre. He says footfall ...

MARKETING MIX: Persuaders persuaded

19 December 96, 12:00

If you find a pair of musical socks in your Christmas stocking, blame Don Hockman. He, too, is likely to be behind your musical Christmas card and that funny mug you ll get from your kids that moos ...

MARKETING MIX: Quiz ’96

19 December 96, 12:00

for this marketing man who did a Kevin Morley in April. What s his name? 3 Which two national newspaper ...

NEWS: BBG to step up copycat battle

By JULIAN LEE, 19 December 96, 12:00

are confused by lookalike products, in the light of the latest row over spirits brands between Asda ... The British Brands Group (BBG) is to undertake independent research to prove that shoppers are confused by lookalike products, in the light of the latest row over spirits brands between Asda and International Distillers and Vintners (IDV). In an effort to bolster its argument, the BBG is also ...

MARKETING MIX: PROFILE; Old dog, new tricks

19 December 96, 12:00

Ben anderson * marketing director * kimberly-clark ... Ben anderson * marketing director * kimberly-clark Don t worry. Ben Anderson insists ... -old marketing director insists losing the pup was never on the agenda: We d never drop the puppy ... to head marketing for the merged Kimberly Clark/Scott operation. Anderson had the task of cutting ...

MARKETING FOCUS: Looking back on ’96

By JAMES CURTIS AND KAREN DEMPSEY, 19 December 96, 12:00

James Curtis and Karen Dempsey look at the highs and lows of the past 12 months in the marketing ... James Curtis and Karen Dempsey look at the highs and lows of the past 12 months in the marketing industry Believe it or not there was more to marketing in 1996 than loyalty cards, Bob Hoskins ... to build their strengths and move into new markets. Whether it was Sainsbury s opening a bank ...