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THIS WEEK: Asda fizzes over Alka-Seltzer rise

26 September 96, 12:00

Asda s battle to break Resale Price Maintenance took a new turn this week, as the retailer ... Asda s battle to break Resale Price Maintenance took a new turn this week, as the retailer ... packs will become effective from next week, but Asda said that it will not implement the price rise ... consider delisting the brand rather than raise the price. Asda s move to break the price fixing ...

MARKETING MIX: The castaway client

26 September 96, 12:00

marketing director but also the creator of more than 35 fresh soup recipes. Last week, at the inaugural BBC ... As one of the four founders of The New Covent Garden Soup Company, Caroline Jeremy is not just marketing director but also the creator of more than 35 fresh soup recipes. Last week, at the inaugural ... chef and home economist, she developed marketing skills with Marks teach yourself manual ...

MARKETING MIX: Persuaders persuaded

26 September 96, 12:00

As founder and managing director of integrated advertising agency Maher Bird Associates, Stephen Maher has, in almost three years, built a pounds 30m business with clients including Next, the Central ...

THIS WEEK: New title for events marketers

26 September 96, 12:00

Marketing Event, the UK s first event and exhibition magazine for client marketers ... Marketing Event, the UK s first event and exhibition magazine for client marketers, is to be launched in November. Published by Haymarket Business Publishing, the new quality monthly ... of Marketing and editor of Promotions latest Exhibition Expenditure Survey. Marketing Event believes ...

THIS WEEK: MCT marketer moved sideways as profits slump

By PATRICK BARRETT, 26 September 96, 12:00

Beleaguered drinks company Matthew Clark Taunton has moved its marketing director Mike Ader off ... Beleaguered drinks company Matthew Clark Taunton has moved its marketing director Mike Ader off consumer marketing for its brands - to look after marketing to the wholesale industry. The move ... marketing, but has not lined up a successor to Ader. The company has been hit by the boom ...

FORUM PREVIEW: Marketing Forum: the learning channel

By LAURA MAZUR, 26 September 96, 12:00

The Marketing Forum will provide an ideal opportunity for the sector to refocus, writes Laura ... The Marketing Forum will provide an ideal opportunity for the sector to refocus, writes Laura ... , the 900 or so of the UK s marketing fraternity on board for the Marketing Forum are assured ... some pretty challenging views about marketing s state of health. If there are any common threads ...

THIS WEEK: Rover loses key marketing boss

26 September 96, 12:00

BMW is seeking a top marketer to co-ordinate activity across the Rover and BMW group after Rover ... BMW is seeking a top marketer to co-ordinate activity across the Rover and BMW group after Rover s marketing chief, John Russell, walked out last week. Russell left after refusing the job of forging the first formal links between the two companies marketing operations. Communication between ...

MARKETING MIX: Shed light on this load of rubbish

26 September 96, 12:00

Carlsberg mock-ups really were found by a Marketing reporter languishing in a skip. And before you ask what a Marketing reporter was doing languishing in a skip, it had been a jolly good night out. Our ...

MARKETING MIX: Oy vey, such a day to choose

26 September 96, 12:00

, McCanns long-suffering marketing chief, had a list of famous faces lined up, topped by Maureen Lipman ...

MARKETING MIX: SOAP BOX; Vacuousness is a tiny price to pay for a free market

By LIONEL STANBROOK, 26 September 96, 12:00

market and few stupid consumers. Salesmen who put their foot in the door may occasionally make a sale ... in a free market. In fact, free markets create, maintain and extend consumer rights, empowering ... because the market is more competitive and because the consumer is more demanding. No amount ...