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MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights

By JANE BAINBRIDGE, 18 December 97, 12:00

from 1996. Marketing has played a pivotal role in many of the year s key events. Faultless marketing was certainly behind the relaunch of Labour as New Labour, with its neat haircuts, voter ... . Bearing all this in mind, isn t it odd that in a year when the products of marketing touched so many ...

Marketing/NSPCC Christmas Card Competition

By DANNY ROGERS, 18 December 97, 12:00

The Marketing/NSPCC Christmas Card Competition was judged last week, with two winners emerging ... The Marketing/NSPCC Christmas Card Competition was judged last week, with two winners emerging from our biggest-ever entry. In the ten- to 16-year-old category it was Louise Smith, aged 11, who came first with Snowy Night . Louise, whose parents work for NEBS Business Stationery in Chester ...

Editorial: Marketing’s Christmas break

By JEREMY BULLMORE, 18 December 97, 12:00

This will be the last issue of Marketing you ll see this year. We re taking a two-week break, so ... This will be the last issue of Marketing you ll see this year. We re taking a two-week break, so we ll be on your desk again on Thursday, January 8. We d like to wish all our readers a very merry Christmas and a prosperous 1998. ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES

18 December 97, 12:00

of sample mailings and ensures results are statistically significant. Comparisons of marketing activity ... . THIRD Launched at the London International Direct Marketing Fair in March, the Market ... the direct marketing industry with the ability to identify an individual prospective customer from ...

MARKETING MIX: HOBBY HORSE - Communications can fall victim to fashionable fads

By MATTHEW HOOPER, 18 December 97, 12:00

It s a faddish world we live in and the marketing arena is no exception. ... It s a faddish world we live in and the marketing arena is no exception. Indeed ... and its market that is hard to attain by other means. Perhaps taking a leaf from the client ... niche, defining a personality that suits and owning that piece of the market. Agencies ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION

By FABIENNE TYLER, Chair, DMA Royal Mail A, 18 December 97, 12:00

The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect exciting trends in the direct ... The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect exciting trends in the direct marketing industry. A glance at the winners reveals that DM expertise is spreading to above ... -house skills. New categories have been introduced, recognising long-term strategic use of direct marketing ...

Waitrose alters image with BHO

By DANNY ROGERS, 18 December 97, 12:00

and appointed its first marketing director as it strives to throw off its expensive image. ... and appointed its first marketing director as it strives to throw off its expensive image. BHO won ... Bozell. It will also be working with the retailer on sales promotion, direct marketing ... for quality but has found itself with a niche, up-market status because almost all its stores ...

building society had appointed a marketer as commercial director once more puts this promotion route under

By JANE BAINBRIDGE, 18 December 97, 12:00

Where to go when you ve reached the heady heights of marketing director is a dilemma many a brand ... Where to go when you ve reached the heady heights of marketing director is a dilemma many a ... , director of London marketing at Michael Page. These are: commercial director/ general management; joining one of the big six consultancies; starting your own business; or continuing in marketing and aiming ...

Careers: A question of careers - This week’s snippet, taken from Marketing’s 1997

By FABIENNE TYLER, Chair, DMA Royal Mail A, 18 December 97, 12:00

their entire careers in marketing departments. Source: Marketing s 1997 salary survey, carried out by Active Independent Marketing. ...

RAC puts brake on ad strategy

By PATRICK BARRETT, 18 December 97, 12:00

The RAC is to drop its unconventional approach to marketing by dissolving its virtual agency ... The RAC is to drop its unconventional approach to marketing by dissolving its virtual agency system and replacing marketing director Jan Smith with Littlewoods former marketing chief, Findlay ... , futuristic branding and would prefer a warmer image. Smith, who has a reputation as a marketing ...