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Royal Mail bid to boost DM profile

By DANNY ROGERS, 11 December 97, 12:00

The Royal Mail is setting up a business unit to promote its direct marketing and home shopping ... The Royal Mail is setting up a business unit to promote its direct marketing and home shopping services in a drive to convince the marketing community that it is a media owner in its own right. The company this week appointed Mark Bowler, sales and marketing director at Royal Mail North East ...

Camelot moves into cyberspace with games deal

By LISA CAMPBELL, 11 December 97, 12:00

year and this week appointed BMP InterAction to handle marketing and advertising. The scheme ... partner of ICL. The company will provide us with advice and guidance in consumer marketing ...

Air Miles sorry over call delays

By WINSTON FLETCHER, chairman, Bozell UK G, 27 November 97, 12:00

Air Miles has had to write apology letters to 2.5 million customers and open a special Web site after its call centre in Crawley was swamped with enquiries. Things started to go wrong in the summer, said Wanda Goldwag, director of sales and relationship marketing at the British Airways ...

Marketing 97: The D.Visions Video Van

By JEREMY BULLMORE, 20 November 97, 12:00

The D.Visions Video Van will be one of the less conventional attractions at Marketing 97. Parked ... The D.Visions Video Van will be one of the less conventional attractions at Marketing 97. Parked inside the main hall, the three-tonne van will be connected live to both Marketing Online and the Marketing 97 Web sites during the show, giving visitors the chance to browse through both on a giant 84 ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes

By ROBIN COBB, 20 November 97, 12:00

, CD-ROMs and diskettes to the media employed in relationship marketing. From this has sprung a new industry. An example of the new-media design work of Bereze Associates is to be found at www.marketing ... and multimedia design services are offered by The Design Works. Direct marketing agencies ...

Marketing 97: Net firms push Web site skills

By JEREMY BULLMORE, 20 November 97, 12:00

will be majoring on its new Web site, which offers over 200 free executive summaries across 26 market sectors. The company, which is a founder sponsor of Marketing Online, will be running an instant-win dice game on its ... . The multilingual sales and marketing company is offering free head massages on its stand. More ...

Media: My encyclopedia is dead, long live my shiny CD-ROM

By RAYMOND SNODDY, 20 November 97, 12:00

space and it seems there is absolutely no market in second-hand book shops for out ... shelf space and it seems there is absolutely no market in second-hand book shops for out ... succumbed to a subtle marketing campaign that had cost my parents money they could ill afford ... , when combined with educational aspiration, always works as a marketing tool in the minds of parents ...

ADVERTISING & PROMOTION: IBM ads to boost marketers’ use of the Internet

By PATRICK BARRETT, 13 November 97, 12:00

IBM is targeting marketing rather than IT professionals for the first time with a campaign ... IBM is targeting marketing rather than IT professionals for the first time with a campaign to encourage greater use of the Internet for conducting business. The pounds 4m education programme, through Ogilvy e taken out and readers are invited to look in the nartional press the following week ...

Lottery Web site

By LISA CAMPBELL, 13 November 97, 12:00

The National Lottery Web site was designed by Red Kite New Media not Saatchi s Marketing. ... The National Lottery Web site was designed by Red Kite New Media not Saatchi s Marketing. ...

BT to trial home Internet service

By HARRIET MARSH, 13 November 97, 12:00

BT is to test-market Home Highway, a digital communications service which it claims will transform ... BT is to test-market Home Highway, a digital communications service which it claims will transform a standard residential phone line into a high-speed Internet and multimedia connection. The trial, starting early next year and running until spring 1998, will involve around 300 households ...