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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES

18 December 97, 12:00

of sample mailings and ensures results are statistically significant. Comparisons of marketing activity ... . THIRD Launched at the London International Direct Marketing Fair in March, the Market ... the direct marketing industry with the ability to identify an individual prospective customer from ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGING PROCESS

By FABIENNE TYLER, Chair, DMA Royal Mail A, 18 December 97, 12:00

How do you win a DMA Royal Mail Direct Marketing Award? ... How do you win a DMA Royal Mail Direct Marketing Award? First, produce work with a powerful ... in this supplement - an impressive showcase which demonstrates the very best in direct marketing ... of the direct marketing industry. JUDGES COMMENTS ... Judith Donovan, JDA, 1997 Chair of Judges ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION

By FABIENNE TYLER, Chair, DMA Royal Mail A, 18 December 97, 12:00

The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect exciting trends in the direct ... The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect exciting trends in the direct marketing industry. A glance at the winners reveals that DM expertise is spreading to above ... -house skills. New categories have been introduced, recognising long-term strategic use of direct marketing ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: GOLD AWARD

18 December 97, 12:00

panel praised the entry as an excellent demonstration of integrated marketing communications, taking ... . The production values and art direction in the direct marketing material are excellent, they said. The copy ... was from Goldfish. In terms of recall, the campaign also topped the Marketing Adwatch table at one ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - COPY

18 December 97, 12:00

, and was designed to engage and amuse a heavily-targeted audience which had become cynical toward car marketing ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGES

By FABIENNE TYLER, Chair, DMA Royal Mail A, 18 December 97, 12:00

Andy Hill - Empire Stores Group Susan Lockhart - Retail Marketing Partnership Martin ... Ruth Naylor-Smith - Uni-Marketing Laura Jones - IMP Fiona Godwin Brown - Grey Integrated ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - INNOVATION

18 December 97, 12:00

for a breakthrough that took the whole direct marketing industry forward. They found ... -run company s principals, while a student. Within a marketing budget of pounds 200, in-house mailing ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - INTEGRATION

18 December 97, 12:00

and measurements. These included Marketing s Adwatch and Royal Mail s research of financial services direct marketing. NOP identified it as the UK s fastest-growing credit card - 20% of all cards issued ... marketing into the whole campaign, the judges commented. It is fully integrated, the brand proposition ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - AUTOMOTIVE

18 December 97, 12:00

sector of the market, the judges observed. Very creative, and the results backed that up ... Lifestyle Focus: known drivers of four-wheel drive vehicles, up-market saloons or cabriolets. The total ... % were conquest sales. SECOND Direct marketing played a key role in the successful launch ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS

18 December 97, 12:00

WINNER Client: Direct Marketing Association, UK Agency: One to One Direct ... Client: Sussex Business Link Agency: Amherst Direct Marketing Copywriter: Alan Avery ... marketplace of marketing conferences. The results are a tribute to the quality of the marketing, which ...