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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - CREATIVE SOLUTIONS

18 December 97, 12:00

WINNER

building society had appointed a marketer as commercial director once more puts this promotion route under

By JANE BAINBRIDGE, 18 December 97, 12:00

Where to go when you ve reached the heady heights of marketing director is a dilemma many a brand ... Where to go when you ve reached the heady heights of marketing director is a dilemma many a ... , director of London marketing at Michael Page. These are: commercial director/ general management; joining one of the big six consultancies; starting your own business; or continuing in marketing and aiming ...

Careers: A question of careers - This week’s snippet, taken from Marketing’s 1997

By FABIENNE TYLER, Chair, DMA Royal Mail A, 18 December 97, 12:00

their entire careers in marketing departments. Source: Marketing s 1997 salary survey, carried out by Active Independent Marketing. ...

RAC puts brake on ad strategy

By PATRICK BARRETT, 18 December 97, 12:00

The RAC is to drop its unconventional approach to marketing by dissolving its virtual agency ... The RAC is to drop its unconventional approach to marketing by dissolving its virtual agency system and replacing marketing director Jan Smith with Littlewoods former marketing chief, Findlay ... , futuristic branding and would prefer a warmer image. Smith, who has a reputation as a marketing ...

Goldfish clinches top DM award

By DANNY ROGERS, 18 December 97, 12:00

The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit ... The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit card, has been voted the best direct marketing campaign of the year. The work of dp s Direct Marketing/Royal Mail Awards, on Tuesday. Guinness, with its St Patrick s Day campaign by Brann, won ...

Careers: Movers

By FABIENNE TYLER, Chair, DMA Royal Mail A, 18 December 97, 12:00

Jeremy Nathan has been made head of European marketing communications with global network company ... Jeremy Nathan has been made head of European marketing communications with global network company 3Com. Nathan has previously been a director at Ogilvy s appointments made in the marketing ... Internet marketing manager. Finn O Driscoll has been appointed brand manager for Strathmore ...

Virgin Atlantic in leisure push

By RAYMOND SNODDY, 18 December 97, 12:00

Virgin Atlantic has appointed Rapier Stead & Bowden to handle its direct marketing account ... Virgin Atlantic has appointed Rapier Stead We will be building on our relationship with business travellers and looking at how we can develop them as leisure travellers - something we have never done before, said Alison Copus, general manager marketing. The company began by concentrating ...

DMA hits out at phone controls

By LISA CAMPBELL, 18 December 97, 12:00

The Direct Marketing Association (DMA) and the telephone regulatory body Oftel are lining up for a ... The Direct Marketing Association (DMA) and the telephone regulatory body Oftel are lining up ... directories. Such entries would not be available for any form of direct marketing, including telemarketing ... they receive marketing calls, said the DMA s legal director, Colin Fricker. But the DMA, which ...

Branding boss in Travel Inns post

By JEREMY BULLMORE, 18 December 97, 12:00

Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel ... Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel ... French hotel group Accor, where he was operations, sales and marketing director. He replaces Mike Smail ... in the market. Granada also owns the more up-market Marriott Hotel chain. ...

CAREERS: Comment - For real career satisfaction go back to school

By RUSSELL SPEIRS, 18 December 97, 12:00

I suppose it happens to most marketers at some time, but I wasn t expecting my own career to jump ... I suppose it happens to most marketers at some time, but I wasn t expecting my own career ... and enjoying my role as a senior consultant at Marketing Dynamics, the last place I expected to be was Uppingham School in Rutland, in its new post of marketing director. Uppingham is one of the few full ...