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MEDIA: Wella to follow Friends to Sky

By ANNE-MARIE CRAWFORD, 18 December 97, 12:00

on its above-the-line expenditure. Heather Cooper, marketing group manager at Wella, said ... was the basis for a burst of other marketing activity on the brand. Cooper declined to reveal details ...

ADVERTISING & PROMOTION: Design Choice - Ferrero Rocher

By Linda Mooney, Business development cons, 18 December 97, 12:00

Pyramid is one of the fastest selling boxed chocolate packs on the market this Christmas ...

STOP PRESS

By ANNE-MARIE CRAWFORD, 11 December 97, 12:00

as brand marketing departmental director. He was appointed to oversee brand building on a temporary ... Telstar has appointed Branded, the strategic marketing company founded by ex-Sky marketer Philip Ley ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK - OIL OF ULAY

By STEPHEN CARTER, 11 December 97, 12:00

the post-war beauty market, it is now a wide range of skincare products. In October, Procter ... ... line. The Result In the test market, Colour Collection became brand leader in just four ... Cosmetics) Marketing director: Ann Francke Agency: Saatchi Saatchi Creative team ...

CAREERS: Movers

11 December 97, 12:00

. Douglas Seddon has been made marketing director of the Woodland Trust, the UK s largest woodland conservation charity. He joins the Trust, celebrating its 25th anniversary, from the Charity Marketing Partnership, where he was senior partner. He will be responsible for developing marketing strategy ...

MARKETING MIX: One freaky coincidence too many

By JULIAN LEE, 04 December 97, 12:00

You know the trauma of a new job: adjusting to a new route to work, new colleagues and clients, new sandwich bars etc. Well, don t feel too sorry for Chris Arnold, the new creative director at STH - w...

Media: Where next for Channel 5? - Satellite TV heavyweight Jim Hytner is the new marketing

By ANNE-MARIE CRAWFORD, 04 December 97, 12:00

The news that BSkyB s Jim Hytner is to join Channel 5 as marketing director has created something ... The news that BSkyB s Jim Hytner is to join Channel 5 as marketing director has created ... up the marketing reins at the UK s fifth terrestrial channel in February, it seems timely to assess the health of the brand he inherits. Awareness factor He joins C5 at a time when marketing ...

New UK boss for Colgate brands

By LISA CAMPBELL, 04 December 97, 12:00

Colgate-Palmolive has appointed a new UK marketing director to oversee its household cleaning ... Colgate-Palmolive has appointed a new UK marketing director to oversee its household cleaning and personal hygiene products. Rick Lovell takes up the company s most senior UK marketing post ... the top UK marketing role for just 12 months, and who now heads Colgate-Palmolive s Australian marketing. ...

Advertising & Promotion: Overconfident, overpaid - but undereducated

By DRAYTON BIRD, 04 December 97, 12:00

by the customers, not the clients - so I went into direct marketing. But that story is the prelude for some ... - starting at the top. How many senior directors of disasters like WH Smith or Sears understand marketing ... ? The two figures must be linked to have any meaning. You can see why marketers are poorly thought ...