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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES
that insurance companies shun the youth market as a whole. Ecclesiastical Insurance, keen to avoid a head ... , using facts and figures to demonstrate that they were safer drivers. The marketing ...
building society had appointed a marketer as commercial director once more puts this promotion route under
Where to go when you ve reached the heady heights of marketing director is a dilemma many a brand ... Where to go when you ve reached the heady heights of marketing director is a dilemma many a ... , director of London marketing at Michael Page. These are: commercial director/ general management; joining one of the big six consultancies; starting your own business; or continuing in marketing and aiming ...
Goldfish clinches top DM award
The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit ... The marketing push behind Goldfish, tracked during the summer as the UK s fastest-growing credit card, has been voted the best direct marketing campaign of the year. The work of dp s Direct Marketing/Royal Mail Awards, on Tuesday. Guinness, with its St Patrick s Day campaign by Brann, won ...
Retailers signed to A&L card deal
renewed attack on the pounds 48bn credit card market.
MARKETING MIX: A word to the wise
The best piece of advice ever received by Ladbrokes director of marketing, Claire Potter ... The best piece of advice ever received by Ladbrokes director of marketing, Claire Potter, concerned - quite appropriately - gambling. Early on in my career, I was working as a brand ... , then it would - because so few marketers felt that strongly about what they were doing. Having a ...
Building society top job goes to ex-C&W chief
Bradford controversial former marketing chief, Ruth Blakemore, as commercial director. ... Bradford controversial former marketing chief, Ruth Blakemore, as commercial director. The building society, the UK s second largest after Nationwide, has been conducting a review of its marketing ... . Blakemore, who replaces marketing director John Wriglesworth, is expected to co-ordinate a brand ...
CIM issues alert as slump looms
The Chartered Institute of Marketing (CIM) is warning marketers to brace themselves for a sharp ... The Chartered Institute of Marketing (CIM) is warning marketers to brace themselves for a sharp ... of the Market Report, the CIM said it expected the economy to move into a growth recession in 1998 ... s director-general, said the message to marketers was to make their budgets work as hard as possible. ...
ANALYSIS: Will NatWest lose the plot? - NatWest is about to unveil new ads which do not feature the Canning family. Amanda Richards asks whether abandoning its commitment to this long-term campaign signals a lack of confidence in the bank’s future
. Axing these ads would signal not just the bank s weak commitment to marketing, but the growing threat ... of the bank s disastrous and expensive foray into investment banking - a market from which it withdrew ... may not exist in six months time? The situation is very difficult for the NatWest marketing team ...
STOP PRESS
as brand marketing departmental director. He was appointed to oversee brand building on a temporary ... Telstar has appointed Branded, the strategic marketing company founded by ex-Sky marketer Philip Ley ...
NatWest TV ad family face axe
, as marketing budgets for the 1988 calendar year were being finalised. He would not comment on what ... costs following the losses made by NatWest Markets, the bank s investment banking arm ...
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