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Careers: Movers

By FABIENNE TYLER, Chair, DMA Royal Mail A, 18 December 97, 12:00

Jeremy Nathan has been made head of European marketing communications with global network company ... Jeremy Nathan has been made head of European marketing communications with global network company 3Com. Nathan has previously been a director at Ogilvy s appointments made in the marketing ... Internet marketing manager. Finn O Driscoll has been appointed brand manager for Strathmore ...

STOP PRESS

By DANNY ROGERS, 18 December 97, 12:00

market. In the week it floated on the Stock Exchange, the Saatchi Worldwide . TMD Carat ... 17 million. Mailcom, the UK s largest direct marketing services firm, has acquired its rival ... account. Bruce Burnett, former marketing director at Trebor Bassett, is joining below ...

MARKETING MIX: Cole has Provan his worth to Jim

By LISA CAMPBELL, 11 December 97, 12:00

are featured on page 23. You could also visit the Football Crazy pages on the Marketing Web site at www.marketing ... XI 3= 44 Nobby s Sam Noble Marketing London Stylers ... Out Marketing 7 42 The Pygmy John Rowlett Premier ...

Peers quits top global IWS role

By DANNY ROGERS, 11 December 97, 12:00

Nicola Peers, the International Wool Secretariat s (IWS) group manager for international marketing ... marketing, has departed suddenly from the trade body, just one month after taking the position. Her ... to oversee global marketing for the Woolmark brand and promote international wool consumption. She reported to David Conners, global director of operations, and was responsible for a pounds 22m marketing ...

Marketing Technique: Sales Promotion - Choosing & using/Breaking the dress code

By ROBIN COBB, 04 December 97, 12:00

to almost any garment that is widely acceptable, innovative or can be aimed at a particular market. ... to almost any garment that is widely acceptable, innovative or can be aimed at a particular market ... to the recipient and relevance to the market, the brand and the campaign theme. Where to source ... introduced by TSS s Telly Tubbies. Other ideas While the T-shirt and its up-market cousins ...

C&A hires boss for ads assault

By ALI QASSIM, 04 December 97, 12:00

Retail clothes chain C&A has appointed its first-ever UK board marketing director in what ... . The retailer s new commitment to marketing is expected to lead to a major boost in advertising spend which ... marketing policies. C&A, which has 580 stories in 11 countries, is also planning to communicate ...

Marketing mix: Persuaders persuaded

By DANNY ROGERS, 27 November 97, 12:00

Charles Kirchner, former mark-eting director at Mirror Group Newspapers and Rothmans and now ... Charles Kirchner, former mark-eting director at Mirror Group Newspapers and Rothmans and now managing director at marketing consultancy CKBT, admits that conservative marketing thinking brings out ... on by the innovative marketing of this idea rather than the evil antics of Reginald Backhander, the football club ...

STOP PRESS

By DAVID SUMNER SMITH and PATRICK BARRETT, 27 November 97, 12:00

Bupa has appointed Pat Stafford as its new UK marketing director. Stafford, who joins from ... Bupa has appointed Pat Stafford as its new UK marketing director. Stafford, who joins from strategic and marketing consultancy Corporate Positioning Services, replaces Bruce Tranter, who stepped ... in December. Ionica has appointed Michael Biden, former sales and marketing director of BT s personal ...

Advertising & promotion: Nike dumps UK shop

By PATRICK BARRETT, 27 November 97, 12:00

-ordinated global marketing push next year to defend its lead in the lucrative sportswear market against rivals ... to appoint a string of different agencies to market products for individual sporting categories, such as team sports and athletics, while retaining TBWA Simons Palmer to market its football-related products ...

Green-fingered boss fills Wonderbra post

By LISA CAMPBELL, 20 November 97, 12:00

Playtex has appointed a garden fertiliser marketer to handle the UK marketing of its famous ... Playtex has appointed a garden fertiliser marketer to handle the UK marketing of its famous Wonderbra brand. Victor Crawford, previously head of marketing at Miracle Garden Care, a fertiliser company jointly owned by Zeneca and ICI, takes up the role of UK marketing director following Nick ...