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Careers: Movers

By FABIENNE TYLER, Chair, DMA Royal Mail A, 18 December 97, 12:00

Jeremy Nathan has been made head of European marketing communications with global network company ... Jeremy Nathan has been made head of European marketing communications with global network company 3Com. Nathan has previously been a director at Ogilvy s appointments made in the marketing ... Internet marketing manager. Finn O Driscoll has been appointed brand manager for Strathmore ...

Spice Girls fail consumer test in hated ads poll

By PATRICK BARRETT, 18 December 97, 12:00

miss in TV ads. According to Marketing s Most Annoying Ad of the Year survey, the Girls ad ... The Spice Girls may yet be a big hit on the silver screen but they ve already proved a massive miss in TV ads. According to Marketing s Most Annoying Ad of the Year survey, the Girls ad for Walkers Crisps irritated more viewers than any other. Thirty-three per cent of the 1000 people ...

Pepsi pounds 25m jackpot into Claydon Heeley

By JEREMY BULLMORE, 18 December 97, 12:00

following a series of pitches. Both the Marketing Store and Wunderman Cato Johnson have previously worked ... and was behind the Spice Girls promotion, which helped lift the brand s market share from 15.1% to 19 ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK: NESCAFE

By MATTHEW HOOPER, 18 December 97, 12:00

The Brief The instant coffee battleground is hotting up, with the two big mass-market ... are designed to maintain and, hopefully, increase share in the pounds 650m instant coffee market, which ... that pressure remains intense. In a market where image is all-important, Nestle decided that Nescafe ...

ADVERTISING & PROMOTION: pounds 3m in the can for Leo Burnett

By DANNY ROGERS, 18 December 97, 12:00

on the UK market. It will be the first above-the-line promotion the brand has received since 1991 ... of marketing support it deserved . John West dominates the canned fish and seafood category, holding almost a third of the market. Heinz bought the company for around pounds 40m as part of Project ...

MARKETING MIX: Looking for cooks who won’t spoil the broth

By LISA CAMPBELL, 11 December 97, 12:00

When was the last time you sat in a restaurant, muttering angrily into your polenta that the food and service were poor, and that you could do better yourself?

Alcopop sector hit by sales fall

By DANNY ROGERS, 11 December 97, 12:00

The decline in the market for alcopops was highlighted this week in a report by Datamonitor ... The decline in the market for alcopops was highlighted this week in a report by Datamonitor ... basis sales are growing, but at a much slower rate. Any growth in the pounds 318m market ... market. ...

Matthew Clark ends Miller deal

By AMANDA RICHARDS, 11 December 97, 12:00

Matthew Clark is on the verge of ending the agency agreement to market Miller Genuine Draft ... Matthew Clark is on the verge of ending the agency agreement to market Miller Genuine Draft following its failure to hit agreed sales targets with the brand s owner, Miller Brewing. The news ... .5m to pounds 4.1m. Marketing director Rob MacNevin said draught cider sales were starting ...

Irn-Bru to back Evans’ C4 show

By ANNE-MARIE CRAWFORD, 11 December 97, 12:00

. Nigel Dugdale, group marketing manager at AG Barr, said: The TFI brand is analogous with what we ... its homeland. While it remains a firm market leader in Scotland - one of the few markets ... of the other flavoured carbonates market (excluding lemonades and colas) has risen from 8.99% to 10.4%. Last ...

BT’s Bobo rang most bells in ’97 Adwatch survey

By JAMES CURTIS, 11 December 97, 12:00

BT s boxer dog Bobo , the National Lottery s Winsday and Gary Lineker s pairing up with the Spice Girls for Walkers are the stars of the 1997 Adwatch of the year. These are the three most memorable ads of the year, achieving the highest recall in a single week, as measured by NOP in Marketing ...