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MARKETING MIX: The Marketing Christmas Quiz

By AMANDA LUTCHFORD, 18 December 97, 12:00

- Marketing s Christmas Quiz. When the Quiz hits your desk, it is officially Christmas, so pull a cracker ... - Marketing s Christmas Quiz. When the Quiz hits your desk, it is officially Christmas, so pull a cracker ... keeping up with the world of marketing during 1997, you ll have no problems at all - and you could win one of the prizes detailed opposite. All the questions concern stories that have run in Marketing ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - RADIO

18 December 97, 12:00

WINNER

Branding boss in Travel Inns post

By JEREMY BULLMORE, 18 December 97, 12:00

Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel ... Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel ... French hotel group Accor, where he was operations, sales and marketing director. He replaces Mike Smail ... in the market. Granada also owns the more up-market Marriott Hotel chain. ...

CAREERS: Competition - Name that company!

By JANE BAINBRIDGE, 18 December 97, 12:00

of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct ... of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct ... customers. It was the first player in this market to change status in 1989 and hit the headlines this year when its ex-marketing chief was found guilty of defrauding the company of pounds 1m. Its ...

New arrivals to build BIB brand

By BY AMANDA LUTCHFORD, 18 December 97, 12:00

Direct, as its first marketing director, and Simon Jones as its sales director. ... of First Direct, as its first marketing director, and Simon Jones as its sales director. Mercer ... unexpectedly in August, will control BIB s marketing spend, estimated to be worth pounds 10m. Previously, Mercer spent eight years with Air Miles, as marketing director and then as sales director ...

Spice Girls fail consumer test in hated ads poll

By PATRICK BARRETT, 18 December 97, 12:00

miss in TV ads. According to Marketing s Most Annoying Ad of the Year survey, the Girls ad ... The Spice Girls may yet be a big hit on the silver screen but they ve already proved a massive miss in TV ads. According to Marketing s Most Annoying Ad of the Year survey, the Girls ad for Walkers Crisps irritated more viewers than any other. Thirty-three per cent of the 1000 people ...

ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with

By MATTHEW HOOPER, 18 December 97, 12:00

2 (6) Asda Publicis/TMD Carat 74 3 (-) McDonald ...

MEDIA: Wella to follow Friends to Sky

By ANNE-MARIE CRAWFORD, 18 December 97, 12:00

on its above-the-line expenditure. Heather Cooper, marketing group manager at Wella, said ... was the basis for a burst of other marketing activity on the brand. Cooper declined to reveal details ...

ANALYSIS: Will Toyota overdo New Year? - Toyota has opted to bombard the public over the New Year as part of an pounds 18m sponsorship on ITV. Danny Rogers wonders if this ploy will irritate or inspire viewers

By MATTHEW HOOPER, 18 December 97, 12:00

premieres for the next three years and the disability programme Link in 1998. Toyota marketing ... few years, he says. John Hardie, ITV s new marketing and commercial director, joins ... to that marketing cliche - brand fit ? De la Fuente concedes there may be a downside but points out that a ...

PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media, but now clients are demanding greater expertise

By ROBERT GRAY, 18 December 97, 12:00

into the market six years ago it was obvious the PR community was afraid of TV, says David Davis, senior vice ... to realise that in an expanding market, knowledge among clients of the possibilities that exist ... and management of editorial, sponsorship and promotions. While client marketers might be tempted to have ...