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Careers: Movers

By FABIENNE TYLER, Chair, DMA Royal Mail A, 18 December 97, 12:00

Jeremy Nathan has been made head of European marketing communications with global network company ... Jeremy Nathan has been made head of European marketing communications with global network company 3Com. Nathan has previously been a director at Ogilvy s appointments made in the marketing ... Internet marketing manager. Finn O Driscoll has been appointed brand manager for Strathmore ...

MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive

By LISA CAMPBELL, 11 December 97, 12:00

the cast of Baywatch. He s a fast-talking, hype-seeking marketer. Together, Lara Croft - heroine of Tomb ... the cast of Baywatch. He s a fast-talking, hype-seeking marketer. Together, Lara Croft - heroine of Tomb Raider - and Larry Sparks - worldwide marketing director of its publisher, Eidos Interactive - have ... , as well as a carefully contrived marketing strategy, had a lot to do with it. We couldn t have ...

markets to operate in, the technology and telecoms companies are putting more and more emphasis

By JANE BAINBRIDGE, 04 December 97, 12:00

in marketing. ... in marketing. But with brands such as Orange, Microsoft, BT and Intel now enjoying awareness levels ... to the merits of marketing. In recognition of this, the Chartered Institute of Marketing has now ... at Michael Page, says that for marketing and communications jobs, it s the marketing experience ...

Marketing Technique: Sales Promotion - State of the art/Youngsters helped to suss out shopping

By KEN GOFTON, 04 December 97, 12:00

The Office of Fair Trading is launching an unusual interactive CD-ROM. It is intended to give teenagers the low-down on their shopping rights, and is called Shopping Sussed.

London Electricity

By QUENTIN BELL, 04 December 97, 12:00

London Electricity has launched an attack on British Gas with a radio, poster and direct marketing ... London Electricity has launched an attack on British Gas with a radio, poster and direct marketing campaign offering customers up to pounds 150 off gas bills. The message Strange But True - you ... and direct marketing by CMB. As part of the campaign, public relations agency Countrywide Porter Novelli ...

STOP PRESS

By LISA CAMPBELL, 04 December 97, 12:00

will relaunch on February 14. Sky Television s sales and marketing director, Tony Vickers ... report. Marketing 97, the relationship marketing exhibition, which took place at Olympia last ... marketing as their main job responsibility. Organiser Miller Freeman declared the event a success ...

Power struggle

By HARRIET MARSH, 27 November 97, 12:00

electricity. Electricity suppliers can offer gas but the electricity supply market is not expected to open up ... Electricity and gas watchdogs Offer and Ofgas have issued a joint consultation paper on whether or not electricity suppliers should be able to offer customers a gas supply before gas companies are able to supply electricity. Electricity suppliers can offer gas but the electricity supply market ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes

By ROBIN COBB, 20 November 97, 12:00

, CD-ROMs and diskettes to the media employed in relationship marketing. From this has sprung a new industry. An example of the new-media design work of Bereze Associates is to be found at www.marketing ... and multimedia design services are offered by The Design Works. Direct marketing agencies ...

Media: My encyclopedia is dead, long live my shiny CD-ROM

By RAYMOND SNODDY, 20 November 97, 12:00

space and it seems there is absolutely no market in second-hand book shops for out ... shelf space and it seems there is absolutely no market in second-hand book shops for out ... succumbed to a subtle marketing campaign that had cost my parents money they could ill afford ... , when combined with educational aspiration, always works as a marketing tool in the minds of parents ...

MARKETING FOCUS: The new establishment - Microsoft, Nike, The Body Shop and Virgin have joined

By AMANDA RICHARDS, 13 November 97, 12:00

mythology and is becoming too arrogant. Some observers certainly think so. US market researcher Hazel ... arrogant. Victim of success Patrick Smith, marketing director of Sampson Tyrrell Enterprise ... soon lose your credibility in the youth market if your brand has too much exposure. With Nike ...