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Virgin Atlantic in leisure push

By RAYMOND SNODDY, 18 December 97, 12:00

Virgin Atlantic has appointed Rapier Stead & Bowden to handle its direct marketing account ... Virgin Atlantic has appointed Rapier Stead We will be building on our relationship with business travellers and looking at how we can develop them as leisure travellers - something we have never done before, said Alison Copus, general manager marketing. The company began by concentrating ...

Branding boss in Travel Inns post

By JEREMY BULLMORE, 18 December 97, 12:00

Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel ... Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel ... French hotel group Accor, where he was operations, sales and marketing director. He replaces Mike Smail ... in the market. Granada also owns the more up-market Marriott Hotel chain. ...

Thomas Cook boss for online job

By LISA CAMPBELL, 18 December 97, 12:00

Thomas Cook is looking for a new marketing director to replace Dido Harding, who has been put ... Thomas Cook is looking for a new marketing director to replace Dido Harding, who has been put ... the top marketing role for more than two years, during which time she reviewed the company s advertising ... markets by 2%. Harding now takes on the new role of director of Thomas Cook Interactive ...

Butlin’s triples spend in bid for modern image

By AMANDA RICHARDS, 18 December 97, 12:00

Butlin s, the Rank-owned holiday company, has increased its 1998 marketing budget threefold ... Butlin s, the Rank-owned holiday company, has increased its 1998 marketing budget threefold, to pounds 10m, in its most serious attempt yet to reposition itself for the new millennium. More than a third of the budget will be spent in the first quarter on national TV, radio and press ads ...

Eurofighter PR first

By AMANDA RICHARDS, 11 December 97, 12:00

of the aircraft, with some critics suggesting that it will have a limited export market when it enters service ...

Marketing Technique: Sales Promotion - State of the art/Have Thomas Cook’s red book

By KEN GOFTON, 04 December 97, 12:00

guide for the marketing industry . The book provides expert advice on how the travel industry works, as well as a stack of practical ideas for using travel promotions in a range of marketing ... of the book can be obtained from Rebecca Lezemore at Ignition Marketing, Thomas Cook Promotions retained ...

Push for Croydon

By LISA CAMPBELL, 04 December 97, 12:00

Croydon Marketing and Development is launching its first corporate ad campaign aimed ... Croydon Marketing and Development is launching its first corporate ad campaign aimed at encouraging people to visit Croydon this Christmas. The campaign will comprise roadside poster sites, designed by MJ Productions, and will extend through to Connex South Central mainline stations ...

Rank finds boss for Haven group

By ALI QASSIM, 04 December 97, 12:00

Rank Holidays has ended its six-month search for a marketing chief by appointing Martin Dalgleish ... Rank Holidays has ended its six-month search for a marketing chief by appointing Martin ... an internal shake-up earlier in the year, which saw former marketing director Peter Allport, who ... Hempstead last month. The new Butlins marketing director, Ken Johnstone, was appointed at the end ...

Tesco heads the quality roster

By ALI QASSIM, 04 December 97, 12:00

Tesco, British Airways and BSkyB are the UK s most admired companies in terms of their marketing ... Tesco, British Airways and BSkyB are the UK s most admired companies in terms of their marketing ... the companies in their sectors on a number of criteria, one of which is the quality of marketing ... for marketing in 1997. It scored 8.59 points out of ten, followed by British Airways with 8.54 and BSkyB ...

Cook’s cash

By HARRIET MARSH, 27 November 97, 12:00

Thomas Cook has appointed Vanessa Leak as head of marketing for its financial services operation ... Thomas Cook has appointed Vanessa Leak as head of marketing for its financial services operation in the UK and Ireland. ...