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MARKETING MIX: The Marketing Christmas Quiz

By AMANDA LUTCHFORD, 18 December 97, 12:00

- Marketing s Christmas Quiz. When the Quiz hits your desk, it is officially Christmas, so pull a cracker ... - Marketing s Christmas Quiz. When the Quiz hits your desk, it is officially Christmas, so pull a cracker ... keeping up with the world of marketing during 1997, you ll have no problems at all - and you could win one of the prizes detailed opposite. All the questions concern stories that have run in Marketing ...

MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights

By JANE BAINBRIDGE, 18 December 97, 12:00

from 1996. Marketing has played a pivotal role in many of the year s key events. Faultless marketing was certainly behind the relaunch of Labour as New Labour, with its neat haircuts, voter ... . Bearing all this in mind, isn t it odd that in a year when the products of marketing touched so many ...

Marketing/NSPCC Christmas Card Competition

By DANNY ROGERS, 18 December 97, 12:00

The Marketing/NSPCC Christmas Card Competition was judged last week, with two winners emerging ... The Marketing/NSPCC Christmas Card Competition was judged last week, with two winners emerging from our biggest-ever entry. In the ten- to 16-year-old category it was Louise Smith, aged 11, who came first with Snowy Night . Louise, whose parents work for NEBS Business Stationery in Chester ...

Editorial: Marketing’s Christmas break

By JEREMY BULLMORE, 18 December 97, 12:00

This will be the last issue of Marketing you ll see this year. We re taking a two-week break, so ... This will be the last issue of Marketing you ll see this year. We re taking a two-week break, so we ll be on your desk again on Thursday, January 8. We d like to wish all our readers a very merry Christmas and a prosperous 1998. ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES

18 December 97, 12:00

of sample mailings and ensures results are statistically significant. Comparisons of marketing activity ... . THIRD Launched at the London International Direct Marketing Fair in March, the Market ... the direct marketing industry with the ability to identify an individual prospective customer from ...

MARKETING MIX: HOBBY HORSE - Communications can fall victim to fashionable fads

By MATTHEW HOOPER, 18 December 97, 12:00

It s a faddish world we live in and the marketing arena is no exception. ... It s a faddish world we live in and the marketing arena is no exception. Indeed ... and its market that is hard to attain by other means. Perhaps taking a leaf from the client ... niche, defining a personality that suits and owning that piece of the market. Agencies ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGING PROCESS

By FABIENNE TYLER, Chair, DMA Royal Mail A, 18 December 97, 12:00

How do you win a DMA Royal Mail Direct Marketing Award? ... How do you win a DMA Royal Mail Direct Marketing Award? First, produce work with a powerful ... in this supplement - an impressive showcase which demonstrates the very best in direct marketing ... of the direct marketing industry. JUDGES COMMENTS ... Judith Donovan, JDA, 1997 Chair of Judges ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION

By FABIENNE TYLER, Chair, DMA Royal Mail A, 18 December 97, 12:00

The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect exciting trends in the direct ... The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect exciting trends in the direct marketing industry. A glance at the winners reveals that DM expertise is spreading to above ... -house skills. New categories have been introduced, recognising long-term strategic use of direct marketing ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: GOLD AWARD

18 December 97, 12:00

panel praised the entry as an excellent demonstration of integrated marketing communications, taking ... . The production values and art direction in the direct marketing material are excellent, they said. The copy ... was from Goldfish. In terms of recall, the campaign also topped the Marketing Adwatch table at one ...