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Asda becomes first retailer to join Spice trade

By JULIAN LEE, 25 September 97, 12:00

Asda has become the first multiple retailer to sign an exclusive merchandise deal with The Spice ... Asda has become the first multiple retailer to sign an exclusive merchandise deal with The Spice ... of Asda s own clothing range, George, will carry branding of the pop group and might be styled along ... of marketing deals with companies licensing their name to products. One of their first signings ...

MARKETING TECHNIQUE: DIRECT MARKETING - Contributors to this issue

By KEN GOFTON, 25 September 97, 12:00

agency and in direct marketing for BT have brought an insider s perspective to his writing. Much of his ... agency and in direct marketing for BT have brought an insider s perspective to his writing. Much of his work is focused on marketing using the Internet, and on the motor industry. He combines the two ... , from Bella to PR Week and Marketing. Ken Gofton, who reports from the UK Direct convention ...

MARKETING MIX: Persuaders persuaded

By DANNY ROGERS, 25 September 97, 12:00

When was the last time PR changed your behaviour? For Neil Patterson, creative partner at Mitchell Patterson Grime Mitchell, it was earlier this month ...

MARKETING MIX: A word to the wise ..

By DANNY ROGERS, 25 September 97, 12:00

Lizzie Palmer, marketing director of Capital Radio, well remembers the best pearl of wisdom ever ... Lizzie Palmer, marketing director of Capital Radio, well remembers the best pearl of wisdom ever thrown her way: It was trust your intuition . Sounds all touchy-feely, but it is surprising ... to Capital three-and-a-half years ago to run the marketing department (after my little inner voice told ...

MARKETING MIX: Fishy obsession creates ripples

By DANNY ROGERS, 25 September 97, 12:00

As Marketing reported last week, Goldfish is in the swim. In fact, there seems to be no stopping ... As Marketing reported last week, Goldfish is in the swim. In fact, there seems to be no stopping the onslaught of Goldfish publicity. And if you haven t yet received your Goldfish direct mail-out, you can ... , for example, are direct marketing managers Kevin Dicks and Jane Perrins. Concerned colleagues report ...

MARKETING MIX: Goal difference puts Premier first

By DANNY ROGERS, 25 September 97, 12:00

on, check out the player scores on page 56 or visit the Football Crazy pages on the Marketing Web site, at www.marketing. haynet.com. You will also see the minileague results featured ... will be updating you on which mini-leagues are taking the league by storm. So, get your copy of Marketing to find ...

MARKETING TECHNIQUE: In Practice - Wired for a sound investment

By CARRIE ROSE, 25 September 97, 12:00

they re on the Internet. This month, Music Sales, European market leader in sheet music publishing ... share of a UK market worth pounds 35m to pounds 40m annually. Its output is about 500 books a year (an ... , which won a 1995 Marketing new channels to market telemarketing award, is a case in point ...

MARKETING TECHNIQUE: State of the Art - Every household is covered

By KEN GOFTON, 25 September 97, 12:00

VNU subsidiary Claritas has launched a Lifestyle Universe database, which it claims is the first source of lifestyle information on every household in the UK.

MARKETING FORUM 97: Why marketers need better PR - The Marketing Forum’s closing address

By MIKE HEWITT, 25 September 97, 12:00

t see eye to eye? Well, the Marketing Council has some good news: You re not paranoid - they really do ... t see eye to eye? Well, the Marketing Council has some good news: You re not paranoid - they really do ... address of The Marketing Forum, at which a succession of senior marketing folk stood up to parade ... -drawer client marketers, a depressing parade of statistics, backed up by some impressive method acting ...

MARKETING TECHNIQUE: State of the Art - Every upswing has a downside

By KEN GOFTON, 25 September 97, 12:00

There is little doubt that direct marketing is enjoying a boom. ... There is little doubt that direct marketing is enjoying a boom. Colin Lloyd, chief executive of the Direct Marketing Association, estimates that the sector was worth pounds 6.1bn last year ... . But there is a growing anxiety that direct marketing could be growing too fast, if it can t attract enough high ...