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Marketing conference

By LISA CAMPBELL, 19 December 98, 12:00

Marketing is presenting its second annual conference aimed at senior marketers interested ... Marketing is presenting its second annual conference aimed at senior marketers interested in exploring the basics of using the internet as a marketing tool. Everything you always wanted to know about the internet (but were afraid to ask) is at the London Marriott Hotel on March 2 1999 ...

NEW MEDIA: Air Miles opens new unit with a one-to-one aim

By DANNY ROGERS, 19 December 98, 12:00

-to-one consumer marketing. ... Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing. The company has set up a new technology unit called INTCO, which will relaunch ... , enabling it to create personalised internet marketing initiatives. It hopes to e-mail consumers ...

NEW MEDIA: Waterstone’s departure

By IAN DARBY, 19 December 98, 12:00

marketing team as a consultant. Taplin was responsible for taking the bookshop online. ... Sally Taplin, Waterstone s head of new media, is leaving to join Clarity Communications strategic marketing team as a consultant. Taplin was responsible for taking the bookshop online. ...

America Online

By STEVE BELL, 19 December 98, 12:00

firm to market its service specifically on the basis that it protects children from pornography ... America Online, one of the UK s largest internet service providers, is to become the first web firm to market its service specifically on the basis that it protects children from pornography on the internet. A TV ad by Mortimer Whittaker O Sullivan will focus on the safety issues surrounding ...

NEW MEDIA: Postcode listing

By IAN DARBY, 19 December 98, 12:00

that direct marketers can check the accuracy of postcodes. It will be based on the Royal Mail s Postal ... Royal Mail is putting a listing of postcodes and addresses on its site, www.royalmail.co.uk, so that direct marketers can check the accuracy of postcodes. It will be based on the Royal Mail s Postal Address File database, which holds 26 million UK addresses. ...

NEW MEDIA CHOICE: HAMLEYS

By NIGEL WALLEY, Managing Partner, Deciphe, 19 December 98, 12:00

has a site aimed at the US market. At www. hamleys.com, you find its US site boasting delivery ... appears to be a nicely designed site, it became obvious that it is just a PR tool for the US market ... market sector to feel the rampaging wind of competition from US online sites (like the exceptional e ...

Martin Dawes launches Breathe

By STEVE BELL, 19 December 98, 12:00

locations and in different formats such as e-mail, voice mail and faxes, said Martin Dawes marketing director, Sean Gardner, a former marketer at rival Orange. The cost of the service ...

NatWest offers banking via PC

By STEVE BELL, 19 December 98, 12:00

the service at its personal and small-business customers and will market it in branches via point of sale ...

NEW MEDIA: Addresses on the net

By BINNUR BEYAZTAS, 17 December 98, 12:00

Dun & Bradstreet has launched its UK Marketing File of 1.8 million UK businesses on the internet ... Dun & Bradstreet has launched its UK Marketing File of 1.8 million UK businesses on the internet. Located at www.mailing-labels.com, the site enables marketers to download lists straight from the internet onto address labels. ...

Books Etc opens first coffee bar

By DANNY ROGERS, 17 December 98, 12:00

brand in the competitive UK book retailing market. ... London book chain Books Etc has developed its own coffee bar, called Coffee Etc, to strengthen its brand in the competitive UK book retailing market. The first Coffee Etc opened this week in Book Etc s new Swiss Cottage branch, with interior design by Ergo. It is expected that the concept ...