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NEW MEDIA: Air Miles opens new unit with a one-to-one aim

By DANNY ROGERS, 19 December 98, 12:00

-to-one consumer marketing. ... Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing. The company has set up a new technology unit called INTCO, which will relaunch ... , enabling it to create personalised internet marketing initiatives. It hopes to e-mail consumers ...

Toyota DM appointment

By LISA CAMPBELL, 19 December 98, 12:00

Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller ... Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller Bainbridge. Grey Direct will continue to work on the separate customer acquisition account. ...

Pru picks WWAV for pooled pounds 23m direct mail task

By IAN DARBY, 19 December 98, 12:00

Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one ... Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one of the UK s largest - for insurance services, banking, pensions and mortgage products ... competition from life assurance rivals Standard Life and Axa. Prudential s direct marketing ...

NEW MEDIA: Postcode listing

By IAN DARBY, 19 December 98, 12:00

that direct marketers can check the accuracy of postcodes. It will be based on the Royal Mail s Postal ... Royal Mail is putting a listing of postcodes and addresses on its site, www.royalmail.co.uk, so that direct marketers can check the accuracy of postcodes. It will be based on the Royal Mail s Postal Address File database, which holds 26 million UK addresses. ...

STOP PRESS

By NEILL DENNY, 19 December 98, 12:00

European marketer Graham Fish after 19 years with the company. Fish, group vice-president for Europe ... -strong marketing team is uncertain. BUPA has appointed Barraclough Hall Woolston Gray to handle its direct marketing activity. It has also shortlisted Duckworth Finn Grubb Waters, HHCL & Partners, The Leagas ...

Boots card tops ten million mark

By LISA CAMPBELL, 19 December 98, 12:00

in the current retail market. The Advantage Card is our most important marketing tool and we have ambitious ... marketing group manager. This includes more segmented mailings according to lifestyle, level ...

Conran serves up a customer loyalty scheme

By DANNY ROGERS, 19 December 98, 12:00

. The expansion comes a week after CRI hired Dominic De Vetta as sales and marketing director. ...

Prince’s Trust hunts for football sponsors

By ANNE-MARIE CRAWFORD, 19 December 98, 12:00

. Associated partners will have access to all of the clubs marketing communications, including databases ...

Martin Dawes launches Breathe

By STEVE BELL, 19 December 98, 12:00

locations and in different formats such as e-mail, voice mail and faxes, said Martin Dawes marketing director, Sean Gardner, a former marketer at rival Orange. The cost of the service ...

Heinz promotes Duff to Euro job

By DANNY ROGERS, 17 December 98, 12:00

Alastair Duff, the marketer who launched Heinz s high profile At Home initiative, is to become ... Alastair Duff, the marketer who launched Heinz s high profile At Home initiative, is to become head of marketing for the firm s burgeoning European Food Service division. The new role ... director and former UK marketing head, Lawrence Balfe. In July Heinz brought in Ian Glen from Albert ...