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STOP PRESS

By NEILL DENNY, 19 December 98, 12:00

European marketer Graham Fish after 19 years with the company. Fish, group vice-president for Europe ... -strong marketing team is uncertain. BUPA has appointed Barraclough Hall Woolston Gray to handle its direct marketing activity. It has also shortlisted Duckworth Finn Grubb Waters, HHCL & Partners, The Leagas ...

Unilever sets up agency training

By STEVE BELL, 19 December 98, 12:00

from recession. This will mean Unilever managing its marketing effort in a similar way to arch ... s vice-president of advertising, told Marketing that the project will be introduced in the first ... with which it gets its ads to market and their quality. A major element of the programme will include ...

Boots card tops ten million mark

By LISA CAMPBELL, 19 December 98, 12:00

in the current retail market. The Advantage Card is our most important marketing tool and we have ambitious ... marketing group manager. This includes more segmented mailings according to lifestyle, level ...

Saatchis’ Lycra push

By STEVE BELL, 19 December 98, 12:00

will include press, TV and outdoor in key markets. The global creative role is a new one. Y ... but marketing activity will focus on use in outer garments. ...

EDITORIAL: Why Post Office reforms fail to deliver the goods

By LISA CAMPBELL, 19 December 98, 12:00

network and brand to raise revenue. It may also be able to compete in other international markets, although this has yet to be confirmed. The marketing power of the Post Office is already well established, and some of the proposed changes could be good news for marketers. If it moved into direct ...

Shell unveils new ’green’ petrol

By NEILL DENNY, 19 December 98, 12:00

. Mike Harle, marketing manager for Shell UK and Ireland, said: Pura is a premium petrol brand ... successful in Ireland, and is being evaluated for the UK and European market. Harle admitted ...

MEDIA CASE STUDY: HOMEBASE

By RAYMOND SNODDY, 19 December 98, 12:00

The Brief Homebase has a 12.3% share of the home improvements market, a sector which is dominated by B shelves. Homebase decided it wanted to harness the appeal of these titles ... analysts predict that next year s home improvement market is not going to be as lucrative ...

PROFILE: Big bad Woolfenden - PAUL WOOLFENDEN COMMERCIAL DIRECTOR EXPRESS NEWSPAPERS

By RUTH NICHOLAS, 19 December 98, 12:00

of Marketing likes prison food, and another launched a stream of bile that would not have been out of place ... ad agency in eight months last week (Marketing, December 3). Within two days of becoming marketing ... marketing, which wanted a brand campaign, and editorial, which favoured a content-led approach ...

NEW MEDIA CHOICE: HAMLEYS

By NIGEL WALLEY, Managing Partner, Deciphe, 19 December 98, 12:00

has a site aimed at the US market. At www. hamleys.com, you find its US site boasting delivery ... appears to be a nicely designed site, it became obvious that it is just a PR tool for the US market ... market sector to feel the rampaging wind of competition from US online sites (like the exceptional e ...