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MARKETING MIX: I’ll name that brand in one!

By DAVID MURPHY, 19 December 98, 12:00

to purchase Brand X. With a number of other brands already established on the market, competition ... seven years old. Brand X remains a minor player in its category in the UK - it has a market share ...

MEDIA CHOICE: REAL HEALTH & BEAUTY

By SANDRA COLLINS, Marketing Director, Opt, 19 December 98, 12:00

I have to confess that despite having worked in the advertising industry for the past 13 years, surrounded by women s magazines, I rarely read them thoroughly because I find many of them too patronisi...

Key role switch at Elida Faberge

By LISA CAMPBELL, 19 December 98, 12:00

Elida Faberge, the Unilever subsidiary, is bringing in its second top marketer in just over a year ... Elida Faberge, the Unilever subsidiary, is bringing in its second top marketer in just over a year to handle its pounds 63.9m ad budget. Steve Miles, currently brands director ... was previously European marketing manager for deodorant, before being appointed to the top UK marketing job ...

STOP PRESS

By NEILL DENNY, 19 December 98, 12:00

European marketer Graham Fish after 19 years with the company. Fish, group vice-president for Europe ... -strong marketing team is uncertain. BUPA has appointed Barraclough Hall Woolston Gray to handle its direct marketing activity. It has also shortlisted Duckworth Finn Grubb Waters, HHCL & Partners, The Leagas ...

Unilever sets up agency training

By STEVE BELL, 19 December 98, 12:00

from recession. This will mean Unilever managing its marketing effort in a similar way to arch ... s vice-president of advertising, told Marketing that the project will be introduced in the first ... with which it gets its ads to market and their quality. A major element of the programme will include ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane

By JANE BAINBRIDGE, 17 December 98, 12:00

This was the year millennium fever took hold of consumers and the marketing community alike ... This was the year millennium fever took hold of consumers and the marketing community alike ... promises to take marketers and advertisers into an as yet untapped world of interactive marketing and one-to-one customer relationships. The World Cup proved to be the marketing event of the year, whipping ...

Haircare group names Webb as European chief

By DANNY ROGERS, 17 December 98, 12:00

US haircare giant Alberto Culver has appointed its top European marketer to replace Graham Fish ... US haircare giant Alberto Culver has appointed its top European marketer to replace Graham Fish, who will be leaving in March to start up an unspecified project. David Webb, who is based at the company s Australian offices in a similar position, will be joining Alberto Culver in January as group ...

Jigsaw search for 20 sponsors

By DANNY ROGERS, 17 December 98, 12:00

, the marketing consortium formed by Unilever, Kimberly-Clark and Cadbury Schweppes, has far exceeded ... The consumer response rate for a trial launch of customer magazines launched by Jigsaw, the marketing consortium formed by Unilever, Kimberly-Clark and Cadbury Schweppes, has far exceeded expectations with about 30% of consumers returning questionnaires about life-styles. This is three times ...

Crookes Healthcare

By LISA CAMPBELL, 17 December 98, 12:00

Kong street market to the rainswept Scottish Highlands and then to the sun-baked African bush. ... Kong street market to the rainswept Scottish Highlands and then to the sun-baked African bush. ...