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NEW MEDIA: Air Miles opens new unit with a one-to-one aim
-to-one consumer marketing. ... Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing. The company has set up a new technology unit called INTCO, which will relaunch ... , enabling it to create personalised internet marketing initiatives. It hopes to e-mail consumers ...
Coutts rejigs to sharpen bank’s strategic aims
clientele, has restructured its marketing operation. ... aristocratic clientele, has restructured its marketing operation. Paul Feeney, marketing director at Coutts, has created four product divisions: investment markets, trusts and fiduciaries, banking and electronics, and share dealing, each with its own marketing manager. A sales support and customer marketing ...
Eagle Star axes staff after Zurich merger
Over half of Eagle Star s 50-strong marketing department are to lose their jobs as the impact ... Over half of Eagle Star s 50-strong marketing department are to lose their jobs as the impact ... Zurich s decision to subsume Eagle Star s centralised marketing operation into its own separate product ... result in advertising agency Ogilvy s 50 marketing staff, a number have already taken voluntary ...
Pru picks WWAV for pooled pounds 23m direct mail task
Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one ... Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one of the UK s largest - for insurance services, banking, pensions and mortgage products ... competition from life assurance rivals Standard Life and Axa. Prudential s direct marketing ...
NatWest offers banking via PC
the service at its personal and small-business customers and will market it in branches via point of sale ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane
This was the year millennium fever took hold of consumers and the marketing community alike ... This was the year millennium fever took hold of consumers and the marketing community alike ... promises to take marketers and advertisers into an as yet untapped world of interactive marketing and one-to-one customer relationships. The World Cup proved to be the marketing event of the year, whipping ...
Halifax unity
The Halifax has unified its marketing department under the retail financial services unit ... The Halifax has unified its marketing department under the retail financial services unit ... . The role of Halifax s marketing chief Philip Hanson remains unchanged and there are no job losses among the 100 marketing staff. ...
Coventry promotion
Coventry Building Society has promoted John King to the new position of head of marketing ... Coventry Building Society has promoted John King to the new position of head of marketing following the merger of its three product divisions into one department. ...
STOP PRESS
American Express has handed a direct marketing and national newspaper campaign for the launch ... American Express has handed a direct marketing and national newspaper campaign for the launch ... Europe vice-president of marketing s in Northern Europe. Somerfield has reduced its shortlist ... by IBM. Marketing will not be publishing over the next two weeks, due to the Christmas and New ...
stagnant core market of health insurance and is seeking a new ad agency. Can its new management team find a
total review of marketing strategy - it s been all go for BUPA s new marketing team over the past few ... total review of marketing strategy - it s been all go for BUPA s new marketing team over the past few ... marketer. Gooding decided to bring in McKinsey, which coincided with BUPA being split into the five units ... and travel insurance. Gooding also set about establishing a network of top marketers, all ...
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- Digital marketing (31)
- Direct Marketing (45)
- Marketing (147)
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- Account Managers - Branding, Royds Raphael
- £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist, Royds Raphael
- Salary/package is negotiable and generous, London
- Promotions Executive, Xchangeteam
- £26000 - £28000 per annum, City of London
- (SAS/ SQL) Senior Insight Analyst, £45, 000, Harnham Search and Selection
- £40000 - £45000 per annum, London
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