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Lee jeans appoints PR

By LISA CAMPBELL, 19 December 98, 12:00

held by Jackie Cooper PR. Ketchum was appointed without pitch by VF s new marketing and PR controller ... VF Jeanswear has appointed Ketchum Life to handle PR for Lee jeans. The account was previously held by Jackie Cooper PR. Ketchum was appointed without pitch by VF s new marketing and PR controller, Mariella Gambardella. ...

STOP PRESS

By NEILL DENNY, 19 December 98, 12:00

European marketer Graham Fish after 19 years with the company. Fish, group vice-president for Europe ... -strong marketing team is uncertain. BUPA has appointed Barraclough Hall Woolston Gray to handle its direct marketing activity. It has also shortlisted Duckworth Finn Grubb Waters, HHCL & Partners, The Leagas ...

Saatchis’ Lycra push

By STEVE BELL, 19 December 98, 12:00

will include press, TV and outdoor in key markets. The global creative role is a new one. Y ... but marketing activity will focus on use in outer garments. ...

STOP PRESS

By DANNY ROGERS, 17 December 98, 12:00

American Express has handed a direct marketing and national newspaper campaign for the launch ... American Express has handed a direct marketing and national newspaper campaign for the launch ... Europe vice-president of marketing s in Northern Europe. Somerfield has reduced its shortlist ... by IBM. Marketing will not be publishing over the next two weeks, due to the Christmas and New ...

Adidas loses UK marketing chief to foreign rival

By LUCY BARRETT, 03 December 98, 12:00

Adidas top UK marketer Andy Towne - the man who signed David Beckham and boxer Prince Naseem ... Adidas top UK marketer Andy Towne - the man who signed David Beckham and boxer Prince Naseem Hamed for TV campaigns - is leaving the company. Towne leaves this Friday to join Norwegian ... year. The footwear market is worth pounds 850m, of which Adidas has a 24% share, rival Nike ...

Boots is top for gifts

By LISA CAMPBELL, 03 December 98, 12:00

, with Woolworths a close second, according to research by market research company Taylor Nelson Sofres. The survey ... Boots the Chemist is the most visited store by consumers in the hunt for Christmas presents, with Woolworths a close second, according to research by market research company Taylor Nelson Sofres. The survey also revealed that women are most likely to get a box of chocolates as a present, while both ...

Price cuts signal shift on clothing brand for Virgin

By LISA CAMPBELL, 03 December 98, 12:00

that the brand is more value than premium. Marketing manager Sue Powell explained the price cuts by saying ... in August it was aimed at the high-end designer market. Powell said that adjustments had to be made ... by marketing director Lesley Angus. She left soon after, and was followed in October by four members ...

Tobacco spin-offs face new curb

By DANNY ROGERS, 26 November 98, 12:00

to the office of health minister Tessa Jowell, who is finalising her White Paper on the tobacco marketing ban ... s revelation that World Investment Company, a spin-off from British American Tobacco, is planning to market coffee under the Benson The government is concerned that if there is any loophole in tobacco marketing ...

MARKETING MIX: That was the week that was ..

By JAMES CURTIS, 19 November 98, 12:00

15 years ago: The Milk Marketing Board announces that canned milk could be the next weapon in its ... 15 years ago: The Milk Marketing Board announces that canned milk could be the next weapon in its fight to halt declining milk consumption; Diet Pepsi with added Nutrasweet arrives in the UK only two months after the DHSS s controversial decision to approve the new food and drink additive ...