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MARKETING MIX: That was the week that was

By DAVID MURPHY, 19 December 98, 12:00

15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its di...

MARKETING MIX: Brand manager of the week

By DAVID MURPHY, 19 December 98, 12:00

not in marketing? I d love to open a top-notch mountain bike shop with a coffee shop on the side ...

CGB drops Harp for stout focus

By LISA CAMPBELL, 19 December 98, 12:00

Guinness Great Britain (CGB) has given up marketing Harp Irish Lager and is phasing out Enigma ... Guinness Great Britain (CGB) has given up marketing Harp Irish Lager and is phasing out Enigma lager as it focuses all its marketing energy behind its flagship stout. Marketing activity ... and marketing activity below the line with Scottish Courage handling advertising. While Harp Irish ...

Pret chief quits in tactics shift

By STEVE BELL, 19 December 98, 12:00

Charlotte Fuller has resigned as marketing director of Pret a Manger following the appointment ... Charlotte Fuller has resigned as marketing director of Pret a Manger following the appointment ... the chain. Fuller, the chain s first marketing director, said she decided to leave because her ... more commercially minded and my job has never been a classic marketing role, she said. When ...

Heineken nativity ad axed after protests

By LISA CAMPBELL, 19 December 98, 12:00

complaints from the Church and members of the public. At the same time, the marketer responsible ... . Whitbread has apologised and is withdrawing the ad. Rumbol, previously marketing manager for Heineken ... marketing controller for Horlicks at SmithKline Beecham. The changes complete a restructure ...

STOP PRESS

By NEILL DENNY, 19 December 98, 12:00

European marketer Graham Fish after 19 years with the company. Fish, group vice-president for Europe ... -strong marketing team is uncertain. BUPA has appointed Barraclough Hall Woolston Gray to handle its direct marketing activity. It has also shortlisted Duckworth Finn Grubb Waters, HHCL & Partners, The Leagas ...

Unilever sets up agency training

By STEVE BELL, 19 December 98, 12:00

from recession. This will mean Unilever managing its marketing effort in a similar way to arch ... s vice-president of advertising, told Marketing that the project will be introduced in the first ... with which it gets its ads to market and their quality. A major element of the programme will include ...