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MARKETING MIX: That was the week that was

By DAVID MURPHY, 19 December 98, 12:00

15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its di...

Euro TV ad provokes complaints

By JAMES KYDD, Marketing Director, Virgin, 19 December 98, 12:00

One hundred and six viewers have objected to the Independent Television Commission about the Government s hard-hitting ad that encourages businesses to prepare for a new European currency.

Norton appoints Clark

By LISA CAMPBELL, 19 December 98, 12:00

business and international sales and marketing. ... Norton Healthcare has appointed Ian Clark as commercial director with responsibility for new business and international sales and marketing. He joins from rival firm Sanofi Winthrop where he was sales and marketing director. ...

NEW MEDIA: Postcode listing

By IAN DARBY, 19 December 98, 12:00

that direct marketers can check the accuracy of postcodes. It will be based on the Royal Mail s Postal ... Royal Mail is putting a listing of postcodes and addresses on its site, www.royalmail.co.uk, so that direct marketers can check the accuracy of postcodes. It will be based on the Royal Mail s Postal Address File database, which holds 26 million UK addresses. ...

STOP PRESS

By NEILL DENNY, 19 December 98, 12:00

European marketer Graham Fish after 19 years with the company. Fish, group vice-president for Europe ... -strong marketing team is uncertain. BUPA has appointed Barraclough Hall Woolston Gray to handle its direct marketing activity. It has also shortlisted Duckworth Finn Grubb Waters, HHCL & Partners, The Leagas ...

EDITORIAL: Why Post Office reforms fail to deliver the goods

By LISA CAMPBELL, 19 December 98, 12:00

network and brand to raise revenue. It may also be able to compete in other international markets, although this has yet to be confirmed. The marketing power of the Post Office is already well established, and some of the proposed changes could be good news for marketers. If it moved into direct ...

Prince’s Trust hunts for football sponsors

By ANNE-MARIE CRAWFORD, 19 December 98, 12:00

. Associated partners will have access to all of the clubs marketing communications, including databases ...

MEDIA: ITV calls for BBC probe

By ANNE-MARIE CRAWFORD, 19 December 98, 12:00

market is not distorted in a way which causes unfair competition, he said. Hill has now called ... that inform, educate and entertain and that enrich their lives in ways that the market alone will not. We ...

MEDIA: OFT challenges Sky’s rights - Legal action designed to end the deal between BSkyB and the Premier League could throw into chaos the business of televising other key sporting events. Conor Dignam reports

By CONOR DIGNAM, 19 December 98, 12:00

the development of competition in the pay-TV market. The court has the power to order the Premier League ... be the market rather than the courts that determine the pace and nature of the changes in televising Premier ...

ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan

By ROBERT MCLUHAN, 19 December 98, 12:00

pudding first appeared 80 years ago and still holds 65% of the market. It is made by Bestfoods, formerly ... % market share, and last summer a new range of children s flavours was launched as part of a gradual ...