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MARKETING MIX: That was the week that was
15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its di...
and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP
With gloomy talk of economic downturns and budget tightening, marketers and advertisers may have ... With gloomy talk of economic downturns and budget tightening, marketers and advertisers may have ... . But with other elements of the marketing mix already chipping away at above-the-line budgets, ad agencies ... s and Asda. Although BT is still the clear number one, its recall figures are down on last year - perhaps ...
has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports
International (CRI), hired its first dedicated senior marketer. Expanding horizons Dominic de Vetta, a marketer with six years experience at Lancome, L Oreal and Procter For a long time we ... responsible for taking Lancome into the database era by developing a relationship marketing strategy ...
MEDIA: London Electricity TV debut
competition in the energy markets. The previous sponsor was First Choice Holidays, which took over from ...
Euro TV ad provokes complaints
One hundred and six viewers have objected to the Independent Television Commission about the Government s hard-hitting ad that encourages businesses to prepare for a new European currency.
MEDIA: Soutar selected for top creative Emap Radio role
Mike Soutar, managing director of London radio station Kiss 100, has been moved to the job of creative director for Kiss s parent company Emap Radio.
America Online
firm to market its service specifically on the basis that it protects children from pornography ... America Online, one of the UK s largest internet service providers, is to become the first web firm to market its service specifically on the basis that it protects children from pornography on the internet. A TV ad by Mortimer Whittaker O Sullivan will focus on the safety issues surrounding ...
CAREERS: Competition - Name that company!
of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct ... Every week the Careers page profiles a company running a job advertisement in this issue of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct ... and an examination of its strategy. In September this year it appointed a new group marketing director ...
ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages
As You Talk BMP DDB/BMP Optimum 71 4 (3=) Asda Publicis ...
Sky ad drive to put emphasis on channel brands
. The distribution mechanism is incidental; people are buying primarily content. As the market becomes more ... , gears up for a major push across its eight core brands (see Marketing, December 3). The drive, led by Scott Meneer, marketing director for Sky Networks, means that the marketing of Sky s channels ...
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