Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 369 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

MARKETING MIX: That was the week that was

By DAVID MURPHY, 19 December 98, 12:00

15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its di...

to market petrol

By CLAIRE MURPHY and BINNUR BEYAZTAS, 19 December 98, 12:00

. Profit pressure Why the sudden rush for partners? In a word, margins. The cut-throat market ... . In a market that has competed chiefly on price, the only option is for companies to keep squeezing ... of economies of scale in buying, managing and marketing. In the UK, the market has been complicated ...

has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

By DANNY ROGERS, 19 December 98, 12:00

International (CRI), hired its first dedicated senior marketer. Expanding horizons Dominic de Vetta, a marketer with six years experience at Lancome, L Oreal and Procter For a long time we ... responsible for taking Lancome into the database era by developing a relationship marketing strategy ...

Euro TV ad provokes complaints

By JAMES KYDD, Marketing Director, Virgin, 19 December 98, 12:00

One hundred and six viewers have objected to the Independent Television Commission about the Government s hard-hitting ad that encourages businesses to prepare for a new European currency.

NEW MEDIA: Air Miles opens new unit with a one-to-one aim

By DANNY ROGERS, 19 December 98, 12:00

-to-one consumer marketing. ... Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing. The company has set up a new technology unit called INTCO, which will relaunch ... , enabling it to create personalised internet marketing initiatives. It hopes to e-mail consumers ...

WPP reveals top three UK brands

By STEVE BELL, 19 December 98, 12:00

BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services ... BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services giant WPP. The survey, part of a project called Brandz, reveals that all three appear in the top ten UK brands in terms of brand bonding . The remaining seven places, with the exception ...

NEW MEDIA: Waterstone’s departure

By IAN DARBY, 19 December 98, 12:00

marketing team as a consultant. Taplin was responsible for taking the bookshop online. ... Sally Taplin, Waterstone s head of new media, is leaving to join Clarity Communications strategic marketing team as a consultant. Taplin was responsible for taking the bookshop online. ...

Pret chief quits in tactics shift

By STEVE BELL, 19 December 98, 12:00

Charlotte Fuller has resigned as marketing director of Pret a Manger following the appointment ... Charlotte Fuller has resigned as marketing director of Pret a Manger following the appointment ... the chain. Fuller, the chain s first marketing director, said she decided to leave because her ... more commercially minded and my job has never been a classic marketing role, she said. When ...

CAREERS: Competition - Name that company!

19 December 98, 12:00

of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct ... Every week the Careers page profiles a company running a job advertisement in this issue of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct ... and an examination of its strategy. In September this year it appointed a new group marketing director ...

STOP PRESS

By NEILL DENNY, 19 December 98, 12:00

European marketer Graham Fish after 19 years with the company. Fish, group vice-president for Europe ... -strong marketing team is uncertain. BUPA has appointed Barraclough Hall Woolston Gray to handle its direct marketing activity. It has also shortlisted Duckworth Finn Grubb Waters, HHCL & Partners, The Leagas ...