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MARKETING MIX: That was the week that was

By DAVID MURPHY, 19 December 98, 12:00

15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its di...

DESIGN CHOICE: NOKIA

By JAMES KYDD, Marketing Director, Virgin, 19 December 98, 12:00

One of my prized possessions is a silver cigarette box that has passed through several generations of my family. You can tell it s real silver because it looks crap within a week of using Duraglit. It...

NEW MEDIA: Air Miles opens new unit with a one-to-one aim

By DANNY ROGERS, 19 December 98, 12:00

-to-one consumer marketing. ... Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing. The company has set up a new technology unit called INTCO, which will relaunch ... , enabling it to create personalised internet marketing initiatives. It hopes to e-mail consumers ...

WPP reveals top three UK brands

By STEVE BELL, 19 December 98, 12:00

BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services ... BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services giant WPP. The survey, part of a project called Brandz, reveals that all three appear in the top ten UK brands in terms of brand bonding . The remaining seven places, with the exception ...

Telstra targets European sales

By LISA CAMPBELL, 19 December 98, 12:00

Australian telecoms giant Telstra has appointed a marketing director to handle its expansion ... Australian telecoms giant Telstra has appointed a marketing director to handle its expansion ... created position of director of sales, marketing and strategy for the UK and Europe. The company ... . It appointed Harrison Patten Troughton Brand Response in July to handle its pounds 2m relationship marketing ...

Martin Dawes launches Breathe

By STEVE BELL, 19 December 98, 12:00

locations and in different formats such as e-mail, voice mail and faxes, said Martin Dawes marketing director, Sean Gardner, a former marketer at rival Orange. The cost of the service ...

Nortel in brand push

By ANNE-MARIE CRAWFORD, 19 December 98, 12:00

and Paddington Station. Chris Unsworth, Europe, Middle East and Africa marketing director for Nortel ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane

By JANE BAINBRIDGE, 17 December 98, 12:00

This was the year millennium fever took hold of consumers and the marketing community alike ... This was the year millennium fever took hold of consumers and the marketing community alike ... promises to take marketers and advertisers into an as yet untapped world of interactive marketing and one-to-one customer relationships. The World Cup proved to be the marketing event of the year, whipping ...

Oracle development

By DANNY ROGERS, 17 December 98, 12:00

Oracle UK has appointed Stephen Millard to head marketing for its strategic alliances division ... Oracle UK has appointed Stephen Millard to head marketing for its strategic alliances division. Nigel Thomas, previously European channel sales director, has been appointed head of marketing for its general business division. ...

Cellnet DM shop to boost loyalty

By LISA CAMPBELL, 17 December 98, 12:00

Cellnet has appointed its first dedicated UK direct marketing specialist to help it boost customer ... Cellnet has appointed its first dedicated UK direct marketing specialist to help it boost ... it handled the pounds 1m customer retention account. Cellnet plans to expand its direct marketing ... and product marketing as well as lifecycle marketing. This aims to track more closely how customer phone ...